We’ve been talking a lot about the value of branding as an artist lately. We’ve shared some articles on the TuneCore Blog, hosted a TuneCore Live Session on the subject, and now we’re psyched to release our latest #MusicMadeMe Podcast episode that features branding expert Stephen Linn, founder of AmpliFLY Entertainment.

“The music is not the product. The music is a marketing tool. The artist is the product,” Linn says. “If it’s not authentic, particularly now, it’ll be seen-through in a heartbeat.”

TuneCore’s Director of Entertainment Relations Amy Lombardi sits down with Stephen as he drops gems on artists for improving their branding and marketing efforts, and goes through his career leading up to the launching of AmpliFLY Entertainment (which includes, but is not limited to, being a news anchor, a political campaign manager, acting, artist management, and even marketing for the “Ernest” movies!).

AmpliFLY Entertainment: https://www.ampliflyent.com

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