We’re back with another installation of our latest series, TuneCore Tuesdays, which aims to highlight artists and other music professionals who are writing, recording, and hustling on their own terms. By showcasing creatives doing it their way all over the globe, TuneCore Tuesdays aims to empower and inspire our diverse community of artists.
This week we’re talking to Facer. Check out his video and be sure to learn more about his journey!
A true multi-disciplinary artist, Facer (aka Glassface) got his professional start as a music video and commercial director. While he was musically-inclined from a young age and working on production projects on the side, it wasn’t until 2016 that the artist broke out of his shell and began releasing music under his current moniker.
“I grew up in a pretty musical household. I took piano lessons for almost 10 years starting at age 4, and learned a lot about music theory from my dad. When I got into my teenage years I started playing around with FL Studio and learning to make beats and write songs,” he tells us. “I’ve always been making music behind the scenes, but the transition into actually releasing my music into the world took a while. I feel like I needed time to be ready. You really have to put yourself fully out there, and I wanted to make sure my sound matched up with my vision.”
It’s not necessarily common for artists to have such an art-focused side hustle or 9-5 gig. For Facer, (who started out working as an agency-side graphic designer doing branding, identity and logo work for well known companies), he was given an opportunity to glean strategies and tactics from different industries.
He recalls: “I think that taught me a lot about marketing, selling products or services, and I was able to pretty quickly translate that knowledge over to music.”
Describing his sound as “somewhere in the world of electronic, but with a leaning toward R&B, pop, & psychedelic pop”, Facer writes and produces all of his tracks, leaning on analog synths, guitar, vocals and digital drums. He insists that he’s still learning everyday as an artist.
“Over the years I’ve gotten better at trusting my own instincts when I’m writing and producing. With experience, I’ve gotten to a point where I’m much closer to creating exactly what I hear in my head everytime I sit down and write.”
With experience creating art for others, transitioning into releasing art he’s made himself for fans, his advice for artists looking to cut through the static of the digital music landscape is relatively simple: “Make something that’s uniquely you. If we’re all putting out videos that look the same, songs that sound the same, it all becomes noise – to break through the noise, do something different. Find what’s unique to you, it’s probably right under your nose, and put that at the forefront. Don’t be afraid to be yourself.”
Facer’s immense visual and design skills are on full display in his music videos, social teasers, and graphics. While those elements of his independent music career came second-nature, he still had to get comfortable releasing his songs to the masses.
“For someone like me who produces, writes, and records my own music and music videos, there’s a huge amount of potential to manage a music career through Tunecore. There are a lot less barriers to entry when you can get your music out there next to some of the biggest artists in the world almost instantly.”