We’re back with another installation of our latest series, TuneCore Tuesdays, which aims to highlight artists and other music professionals who are writing, recording, and hustling on their own terms. By showcasing creatives doing it their way all over the globe, TuneCore Tuesdays aims to empower and inspire our diverse community of artists.
This week we’re talking to Spanish producer, DJ and songwriter Sak Noel. Check out his video and be sure to learn more about his journey!
Imagine stumbling into a computer program that would change the course of your life forever? Sak Noel’s teenage curiosity about a music production software (that he essentially found accidentally) led to him installing it on his computer, learning the ins and outs, and creating his first song. He knew what he wanted to do.
“At that moment, I got completely hooked,” Sak says, not shying away from the ego-boost and vanity teens experience, “Making music as a teenager made me look good among my friends and classmates in high school. Things started to escalate from there.”
Very few artists are prepared for early success, which Sak Noel began to experience. With no team or support system around him, coupled with a setting where the genre he was working in wasn’t yet popular, growth looked difficult. “I had no experience whatsoever nor a professional structure around me,” he explains. “Being from Spain didn’t help because the EDM industry is non-existent there so I had to figure it out all by myself. Luckily I was performing internationally so I was able to soak and learn from various situations.”
Sak looks at his first burst of success and his lack of preparedness as one of the most valuable lessons in his career. Knowing he needed to etch a plan with a five year outlook, the producer moved to the United States. Sak’s entrepreneurial savvy may stem from his years in Spain finding Moguda, a company that provides clubs with video, event and advertising services.
With YouTube being the first platform with fans to show Sak Noel’s music real love, he knew social media would be a major vehicle for his promotion. Unafraid of traveling anywhere to share his sound (“Music has no borders”, he says), Sak found he was able to shed any pretense of being a ‘European EDM’ artist and embrace his Latin side with no fear after performing throughout Mexico and Central/South America. Traveling the world and finding his sound helped open his eyes:
“In the end, you just have to produce music you believe in. It will find its own market. Many make the mistake to copy what’s hot but that never worked because it’s not honest. Make honest music, be true to yourself.”
Along the way, Sak Noel has had the opportunity to sign record deals, some with considerable advances attached to them, but has turned them down.
“There’s nothing more valuable than freedom,” he says. He asserts that using TuneCore showed him that “…what you need is music, good content and a consistent release schedule. Record labels should be marketing agencies that work on commission. They have no business owning masters, it’s an obsolete business. Anyone using TuneCore would understand this.”