We’re back with another installation of our latest series, TuneCore Tuesdays, which aims to highlight artists and other music professionals who are writing, recording, and hustling on their own terms. By showcasing creatives doing it their way all over the globe, TuneCore Tuesdays aims to empower and inspire our diverse community of artists.
This week we caught up with TuneCore artist Keith Jacobs. Check out his video below to learn more about his journey as an independent artist!
For R&B vocalist Keith Jacobs, music has always been the frontrunner of his life. From singing in his local church youth choir to recording songs in his college dorm room, Jacobs has always found musical inspiration in just about every part of his everyday life.
Born and raised in Houston, TX, he first fell in love with music at six years old while riding around the streets of Houston in his dad’s 1990 white Corvette listening to Curtis Mayfield. Houston’s bustling rap and R&B scene throughout the late 90s and early 2000s paved the way for Jacobs to find his own narrative of what it was like growing up in the South. “When creating, I pull from these past experiences so it’s really easy to find ‘the Houston’ in my music,” he says.
Jacobs began gaining exposure during his time at Southern University in Baton Rouge, LA when he participated in a talent showcase. His colleagues quickly turned into his fans, leading to the release of his first single just a couple months later. Catching the attention of a few regional radio stations, this was the start of a highly successful career for the R&B artist.
Once Jacobs began releasing and distributing his songs via TuneCore, it wasn’t long before he started picking up some major traction. Today, his streaming numbers boast 2.2 million streams in over 90 countries.
“I’m most successful with my music now than I’ve ever been…the only reason I’ve gotten to this point is because I didn’t quit,” says Jacobs. “For me, I’ve learned it’s more about the journey rather than the destination.” It’s no surprise that his passion for his artistry and songwriting has set him up for long term success.
2021 is already shaping up to be a big year for Keith Jacobs. His highly anticipated EP “All Too Much” drops this Friday, February 26 on all streaming platforms via TuneCore, following his recent single, “Otw” out earlier this month.
“TuneCore has really helped empower me to understand and maximize my reach when it comes to releasing my music,” says Jacobs. “It’s made it possible for an indie artist to be successful in today’s ever-changing industry.”
For Jacobs, staying independent in his music career has opened up countless opportunities to take control of not only his creative process, but the business side of things, too.
“Starting off, I didn’t know anything about the music business. However, I did know I needed to constantly invest into my passion.” As his music career continues to progress, he has been able to build a successful team behind his brand to support him along the way.
His advice to fellow independent artists and creatives? “There’s no cookie cutter way to success. The only way to be successful is to be consistent,” Jacobs shares. “Just remain authentic. That’s it.”
By staying true to his passion and mastering how to promote his brand, Jacobs continues to conquer major milestones within his career. His wholesome work ethic and genuine passion for his craft have been major players in his road to success. “I know the sky’s the limit,” he says.