Release Strategy: The Pros and Cons of Releasing New Music Midweek

[Editors Note: This article was written by Hugh McIntyre.] Sometimes in the entertainment world, breaking from the norm can be a good thing. In fact, it usually is…though there are calendars and structures in place that are very tough to fight, and doing so can come with just as many drawbacks as benefits. One such […]

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Affordable Tools on Music Production

[Editors Note: This article was written by Darla Ardolf.] The web boasts of some unbelievable online tools that can be used by music producers. These tools are meant to improve your output, raise the quality of music you are developing, spark some creativity within the music creation, and even aid in managing the marketing efforts. […]

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5 Strategies to Release New Music in 2021

[Editors note: this article was written by Alper Tuzcu.] 2020 was a year when the music industry changed forever, and releasing music has too.  When the pandemic started in early 2020, things were still unclear and many album releases were postponed. By fall 2020, major and indie artists were releasing music again and they focused […]

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5 Things You Can Give Away To Get People To Sign Up For Your Mailing List

[Editors Note: This article was written by Hugh McIntyre.] With social media platforms taking over the planet and becoming hubs of all sorts of information, some musicians have recently decided not to invest in things like EPKs, proper websites and even email newsletters. Sure, there is an argument to be made that these are somewhat […]

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How to Build a Buzz on Spotify

[Editors Note: This article was written by Rich Nardo.]   The idea that streaming services, and in particular Spotify, are integral to a successful music marketing campaign no longer comes as a surprise to anyone who has been following the industry for the past few years. For a lot of artists, the idea of getting […]

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The #1 Music Theory Technique to Help Improve Your Live Sound

[Editors Note: This article was written by Chelsea G. Ira.]   Music theory is something that’s associated with boring lectures filled with outdated examples, and endless exercises lacking any practical application. For that reason, a lot of musicians skip it, opting to learn by ear or figure things out themselves. But here’s the thing – […]

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How and Why I Never Gave Up With My Home Studio Despite Feeling Totally Overwhelmed (A Personal Journey of Trial & Terror)

[Editor’s Note: This article was written by Award-Winning Producer Gary Gray.] One year ago I came up with the idea to write this article. It was before the pandemic hit.  It was before the lockdowns began.  At that time I made a note to self.  “Self,” I said out loud as our three home studio dogs […]

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3 Ways To Handle Rejection & Take Action

[Editors Note: This article was written by Suzanne Paulinski.]   The other day I stared at my computer, watching a cursor blink on a blank page in Microsoft Word for a solid 20 minutes. Have you ever experienced that? You set out to write a quick note and you just. can’t. get. the. words. out? […]

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Alternative Music Formats To Consider For Your Next Release

[Editors Note: This article was written by Hugh McIntyre.]   For the most part, people stream the music they love these days, but that doesn’t mean physical formats are dead! In fact, they still make up a sizable chunk of revenue when it comes to the music industry, and sales of CDs – either at […]

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The Don’ts of Building an EPK

[Editors Note: This article is part two of the series, “The Do’s and Dont’s of Building an EPK by Hugh McIntyre. Be sure to read part one here.] When you’re creating your EPK (electronic press kit, for those not familiar with the acronym), or any promotional materials, for that matter, there are a lot of […]

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