Lessons in Music Marketing From 2018

[Editors Note: This article was written by Rich Nardo.] For those of us who make their living in the music business, there are a lot of reasons to celebrate as of late. The industry jumped from roughly $16.1 billion dollars generated in 2016 to over $43 billion in 2017 and 2018 has already enjoyed another […]

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Why Faking Your Fanbase Never Pays Off

[Editors Note: This article was written by Patrick McGuire.] In 2018, the practice of buying fake social media followers, likes, comments and even song streams is a popular one not just with musicians but also with politicians, business leaders and non-famous people alike. For musicians, it’s something usually done in the hopes that the purchased […]

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5 Quick Psychology Hacks to Improve Your Cover Art

[Editors Note: This article was written by Berta Melder.] Some people say you should never judge a book by its cover. However, the cover is the first thing we see so there’s no surprise it actually affects our decision. When we look for music online, we also see dozens of different album covers. We look […]

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S.T.A.G.E.S. of Email Marketing [Pt. 6]

[Editors Note: This is the sixth and final volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. In this series, Cheryl breaks down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along and catch up, […]

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The S.T.A.G.E.S. of Email Marketing [Pt. 5]

[Editors Note: This is the fifth volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along over the next few weeks, as […]

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The S.T.A.G.E.S. Of Email Marketing [Pt. 1]

[Editors Note: This is the first in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along over the next few […]

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Why Can’t I Get Press?

[Editors Note: This article was written by Rich Nardo.]   One of the hardest parts of chasing press is the fact that there are no guarantees. You can be the hardest working artist in the world who just created a ‘once-in-a-generation record and there is still a chance that journalists will choose not to cover […]

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When Is It Time To Hire a Publicist?

[Editors Note: This article was written by Angela Mastrogiacomo.]   You know that feeling you get when you’ve just completed your latest project and you can’t wait to share it with the world? When you know for sure, without a doubt this might just be the greatest thing you’ve ever created? That is a sign […]

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25 Ways to Get Your Fans to Take Action

[Editors Note: This article was written by Suzanne Paulinski.]   With so many ads filling up your fans’ newsfeeds it can feel almost impossible to get – let alone keep – anyone’s attention these days. What’s important to remember is that it’s less about trying to stand out above the noise and more about demanding […]

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The One Place Your Focus Should Always Be

[Editors Note: This article was written by Suzanne Paulinski.]   With the ever-looming pressure to get as many followers, likes, and retweets as possible, it can be easy to lose sight and neglect the followers you already have. Josh Spector, a writer for Medium and founder of For the Interested, discusses the importance of mindset […]

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