The S.T.A.G.E.S. Of Email Marketing [Pt. 1]

[Editors Note: This is the first in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along over the next few […]

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Why Can’t I Get Press?

[Editors Note: This article was written by Rich Nardo.]   One of the hardest parts of chasing press is the fact that there are no guarantees. You can be the hardest working artist in the world who just created a ‘once-in-a-generation record and there is still a chance that journalists will choose not to cover […]

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When Is It Time To Hire a Publicist?

[Editors Note: This article was written by Angela Mastrogiacomo.]   You know that feeling you get when you’ve just completed your latest project and you can’t wait to share it with the world? When you know for sure, without a doubt this might just be the greatest thing you’ve ever created? That is a sign […]

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25 Ways to Get Your Fans to Take Action

[Editors Note: This article was written by Suzanne Paulinski.]   With so many ads filling up your fans’ newsfeeds it can feel almost impossible to get – let alone keep – anyone’s attention these days. What’s important to remember is that it’s less about trying to stand out above the noise and more about demanding […]

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The One Place Your Focus Should Always Be

[Editors Note: This article was written by Suzanne Paulinski.]   With the ever-looming pressure to get as many followers, likes, and retweets as possible, it can be easy to lose sight and neglect the followers you already have. Josh Spector, a writer for Medium and founder of For the Interested, discusses the importance of mindset […]

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Building a One-Sheet? Use This Checklist

[Editors Note: This article was written by Janelle Rogers.]   Do you want to be taken more seriously by the music industry? I’m guessing the answer is yes if you’re reading this article. One of the simplest ways to convey a professional band/artist image is through the use of a one-sheet. So what is a […]

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Using Instagram Stories to Promote Your Music

[Editors Note: This article was written by Chelsea G. Ira.]   Creating awareness for your music is a delicate balance between promotion, and authentic and genuine connection. On one hand, you need to wear the marketing hat – you need to be sharing your work and encouraging fans to support you in some way. And […]

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3 Tips For Getting More Fan Engagement From Your Posts

[Editors Note: This article was written by Suzanne Paulinski.]   One of the biggest hurdles musicians face is finding the time and the right strategy to grow their following online. Bots and useless spamming tools may get your numbers up, but they’ll fail to bring you fans who will want to invest in your career. […]

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Creating an Album Release Checklist

[Editors Note: This article was written by Angela Mastrogiacomo.]   If you’re reading this, odds are you’ve either just released a new album, or have plans to in the coming weeks or months to do so. So first off, congratulations! Getting to a place where you’re ready to bring your latest project into the world […]

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5 Tips For Making Your Email Newsletter More Visually Appealing

[Editors Note: This article was written by Hugh McIntyre. Read the first installment in this two-part series here.]   Many people have all but given up entirely on email newsletters, and that’s a mistake for many reasons. They are still read by millions of people, and they can be a fantastic way to reach out […]

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