[Editors Note: This article was written by Suzanne Paulinski.] With the ever-looming pressure to get as many followers, likes, and retweets as possible, it can be easy to lose sight and neglect the followers you already have. Josh Spector, a writer for Medium and founder of For the Interested, discusses the importance of mindset […]
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[Editors Note: This article was written by Janelle Rogers.] Do you want to be taken more seriously by the music industry? I’m guessing the answer is yes if you’re reading this article. One of the simplest ways to convey a professional band/artist image is through the use of a one-sheet. So what is a one-sheet? […]
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[Editors Note: This article was written by Chelsea G. Ira.] Creating awareness for your music is a delicate balance between promotion, and authentic and genuine connection. On one hand, you need to wear the marketing hat – you need to be sharing your work and encouraging fans to support you in some way. And […]
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[Editors Note: This article was written by Suzanne Paulinski.] One of the biggest hurdles musicians face is finding the time and the right strategy to grow their following online. Bots and useless spamming tools may get your numbers up, but they’ll fail to bring you fans who will want to invest in your career. […]
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[Editors Note: This article was written by Angela Mastrogiacomo.] If you’re reading this, odds are you’ve either just released a new album, or have plans to in the coming weeks or months to do so. So first off, congratulations! Getting to a place where you’re ready to bring your latest project into the world is […]
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[Editors Note: This article was written by Hugh McIntyre. Read the first installment in this two-part series here.] Many people have all but given up entirely on email newsletters, and that’s a mistake for many reasons. They are still read by millions of people, and they can be a fantastic way to reach out […]
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[Editors Note: This article was written by Michelle Aguilar.] Ever notice how the energy of a conversation – particularly about music – spikes up as soon as the word “live” comes up? Seeing an artist live is almost like saying you went to a party and bumped into them. You actually saw them…in real […]
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[Editors Note: This article was written by Hugh McIntyre.] UPDATE: Read the second installment of this series here. For many years, newsletters were the best way to reach a large group of people, as social media hadn’t exploded and taken over the planet yet. That is no longer the case, as now everybody seems […]
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[Editors Note: This article was written by Angela Mastrogiacomo.] Everyone wants to get the major blog placements. The review on Pitchfork, the news post on Alternative Press, the feature on Stereogum. And while all of those are incredible placements to land, many artists seem to be missing a vital key in what can help […]
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[Editors Note: This article was written by Hugh McIntyre.] Making money as a musician has always been tough, but it’s harder than ever these days, so you need to put in the extra effort to sell what you can, when you can. Since physical record sales are down, most artists tour more often to make […]
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