How Are People Finding New Independent Music?

[Editors Note: This article was written by Rich Nardo.]   New music discovery is a highly personalized process. Fans of different genres tend to find music in different ways and, obviously, people of varying age and geographical demographics also tend to favor different manners of discovery. Unless you have a major label or an indie with […]

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Tips For Developing Your Artist or Band “Story” [Belmont University Series]

[Editors Note: The following is an installment in our monthly series of a partnership between TuneCore and students at Curb College of Entertainment & Music Business at Belmont University. In an attempt to offer new insight and educational content for independent artists, we’re excited to give these music industry professionals of the future a journalistic platform.]   WWOD? […]

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The 3 Biggest Business Missteps DIY Musicians Make

[Editors Note: This was written by Suzanne Paulinski.]   As the music industry evolves, more and more responsibility falls squarely on the shoulders of independent musicians who wish to build a sustainable career in music. In order to do that, they must embrace their role as CEO of their own business. For many, this is a […]

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5 Ways To Leverage Press

[Editors Note: This article was written by Suzanne Paulinski.]   You spent months reaching out to bloggers, podcasters, and music tastemakers to convince them to review your music and/or interview you. You sent out links to your music. You submitted your press release/bio/EPK. You got people on board. You prepped for the interviews (preferably the right […]

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5 Tips To Get More People to Sign Up for Your Newsletter

[Author: Hugh McIntyre *]  Email newsletters may seem like a form of promotion that has gone the way of the dinosaur, but as a musician (and especially one who is still working their way up the industry ladder), I’d suggest you don’t turn your back on these messages just yet. If done right, you can […]

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Why Playlists Are More Important Than Ever

[Author: Patrick McGuire *] [Editor’s Note: Be sure to check out our “Spotify Playlists 101” Survival Guide!] In 2017, the playlist has become an integral part of not just music but our culture at large. While radioplay and the blogosphere still have the power to bring attention to an artist, playlists are becoming a steadfast […]

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Thoughts On How To Approach Music Bloggers

[Editors Note: This article is derived from the “Question and Answer” format found over at MusicPreneurHub.com, a site that connects artists and music industry experts. It was written by Jack Ought, a musician, freelance writer and digital artist from the UK.]   1. Start With Empathy I’d say start with empathy. Empathy is a vital skill for dealing […]

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How To Advertise Your Music on Instagram

[Author: Lisa Occhino *] Instagram is one of the best ways to build your brand and showcase your personality as a musician. But now that the social media platform boasts 700 million monthly active users, advertising your music on Instagram has become more competitive, so you need to be savvier than ever before to reach […]

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3 Tips For Nailing Your Next Interview

[Editors Note: This article was written by Suzanne Paulinksi, an artist consultant with over 10 years in the music industry and owner of The Rock/Star Advocate.]   All musicians understand that press is crucial for growing their fanbase and getting attention to their music. Not all musicians, however, know how to create the greatest impact with an interview. […]

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Content Marketing – Why It’s One of the Best Ways to Promote Your Music

[Editors Note: This article was written by Chelsea Ira.]   It’s the big question all musicians ask: How do I promote my music? So today I’m going to key you in on the best strategy to promote your music, grow your fanbase, and make more money – and it’s something that can work for any […]

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