September 2020 Industry Wrap-Up

by Julia Gomberg Another month is behind us and you know what that means: we’re dropping a hand-selected group of headlines aimed at keeping independent artists aware of what’s happening in the music industry each month. Check out what you might have missed in September! COVID-19 Spawns New ‘Livestreamers’ Chart for Music IndustryIndustry trade publication […]

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“Hang On – You Do What?!” A Guide to Roles in the Music Industry

For way too long artists have been getting their roles confused. Thinking managers do press, publicists book shows, and tour managers book tours. And who could blame them? After all, the industry has become such a hodge podge of different roles and it seems that they’re constantly changing depending on who you talk to.

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What Does a Publicist DO, Anyway?

There’s not a lot of information out there about what it is a publicist actually does, and depending on what industry you’re in and how big of an artist you’re working with, your responsibilities can vary to a pretty large degree.

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Mastering Your Merch – Merch Strategy [Part 2]

In Part 2 of our “Mastering Your Merch” series, Merch Cat’s Vanessa Ferrer shows artists the ropes on maximizing mech strategies on the road and online.

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The S.T.A.G.E.S. of Email Marketing [Pt. 3]

[Editors Note: This is the third volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along over the next […]

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The S.T.A.G.E.S. Of Email Marketing [Pt. 2]

[Editors Note: This is the second volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along over the next […]

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Wednesday Video Diversion: January 24, 2018

Another week, another Wednesday jumping out at you midweek to remind you that you’ve still got a few more to go before the weekend arrives. A fun music industry historical moment that occurred on January 24th back in 1962: Brian Epstein signed a managerial contract with The Beatles – claiming 25% of earnings! 10% is […]

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The Artist & Record Label Relationship – A Look At the Standard “Record Deal” [Part 1]

[Editors Note: This is a guest blog written by Justin M. Jacobson, Esq. Justin is an entertainment and media attorney for The Jacobson Firm, P.C. in New York City. He also runs Label 55 and teaches music business at the Institute of Audio Research.]   UPDATE: Read Part 2 of this series here! In our prior installment, we examined the […]

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TuneCore’s Social Media For Musicians Guide [Free Download]

With the recent launch of TuneCore Social Pro – a premium version of our free social media management tool, complete with a mobile app – we think it’s important for independent artists to take an educated approach to how they handle their marketing strategy on platforms like Facebook, Twitter and Instagram. That’s why we’re introducing […]

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The Secret To Buying More Time

[Editors Note: This is the third post in a series by Debbie Stanley, owner of Thoughts In Order. Debbie has been helping chronically disorganized clients get their act together since 1997. Her latest book is The Organized Musician and she’ll be speaking on “Time Management for Musicians” at South By Southwest 2017.] With my last two posts, we established […]

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