Douyin – one of the most frequented and downloaded social apps in China, and the sister-app to TikTok– is a 15-second video recording social platform that offers discovery features and an in-app store, and has become a viral platform for discovering new artists.
STRENGTH: Reach – Douyin users can discover and follow new creators & trends, while artists have the opportunity to interact and connect with potential fans from all over China.
STORE TYPE: Streaming, Social.