Double Your Income… No Really

By Ari Herstand

When you’re on tour, merch is your #1 income generator. This can’t be stressed enough. Believe it. Bands stress over their guarantees and door splits and turnouts. If you want to survive financially with your music you must understand the importance of merch sales and approach it as such. I’ve played shows where 10 people showed up, but they had such an amazing time and I stressed the merch to them that all 10 people bought something averaging about $15. That’s $150 in merch sales. That’s good for any night.

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#TCVideoFridays – August 10th 2012

It’s #TCVideoFridays today on TuneCore! Check out a few awesome videos from some talented TuneCore Arists.

But first, a quick reminder! TuneCore can distribute your videos to iTunes. For more info, click here or contact

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Arrested (Artist) Development

Sometime in the 90’s, “artist development” for rock and alternative bands, got turned on its head helping to destroy the music industry

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The State of The Music Industry and the Delegitimization of Artists: Pt. 4 – The Growth Phase is Over? Improved Label Margins

– a Six Part Series  by Jeff Price Part IV: The Growth Phase is Over? Improved Label Margins Read Past ChaptersPart I: Music Purchases and Net Revenue For Artists Are Up, Gross Revenue for Labels is DownPart II: The Impact of DMCA Streams and Why They Should Be Considered Part III: How a Skewed Perspective Delegitimizes […]

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Video Response to The State of The Music Industry and the Delegitimization of Artists Pt. 1

To read the original post, click here   [youtube]   [youtube]     [youtube]  

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Boy oh (Tommy) Boy – 80% of you make music that is "crap"?

Apparently the fact that people are buying music from TuneCore Artists is stopping people from buying music that Tommy likes. If Tommy could only control what music you get exposed to you would be more inclined to buy his music. It’s actually a brilliant strategy. Limit choice, force the releases you want to sell down people’s throats, control what music is exposed by the media outlets (like Radio and MTV) and then take all the money from the sales that come in. Oh wait, my mistake, that’s the way it was in the old music industry and 98% of what the majors labels released failed. I guess limiting choice does not make music sell.

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