Why Storytelling Is Such a Powerful Part of Your Marketing

Believe it or not, we’re all natural storytellers. But figuring out our stories and how to present it to others can be tricky. In this piece Angela Mastrogiacomo breaks down how storytelling can impact your marketing strategy.

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Branding Tips For Musicians: 3 Steps To a Clearer Brand

Sure, as an artist, you know that branding is important. But how do ensure that your brand is cohesive and clear to potential listeners that find you online?

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What Does a Publicist DO, Anyway?

There’s not a lot of information out there about what it is a publicist actually does, and depending on what industry you’re in and how big of an artist you’re working with, your responsibilities can vary to a pretty large degree.

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Branding & Marketing: Stephen Linn on the #MusicMadeMe Podcast

TuneCore’s Director of Entertainment Relations Amy Lombardi sits down with Stephen Linn as he drops gems on artists for improving their branding and marketing efforts, and goes through his career leading up to the launching of AmpliFLY Entertainment.

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Build & Promote Your Personal Brand – TuneCore Live Session [Recap + Stream]

The word “brand” tends to be a difficult one for independent artists, especially as it pertains to how they present their art. In our latest TuneCore Live Session Webinar we discuss it all.

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Branding Tips That Can Accelerate Your Music Career

Branding isn’t just your visuals like logos and press photos. It’s time for artists to start thinking about “branding” as “positioning”. Start utilizing this mentality to build a highly engaged fan base!

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Creating a Solid Brand (And Why You Should Have Done It Yesterday)

Don’t be intimidated or put-off by a word like “branding”. It might not be second-nature for artists to think about their brand, but now is a great time to start!

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Beginners Guide to Building an Audience [Belmont University Series]

[Editors Note:The following is an installment in our series of a partnership between TuneCore and students at Curb College of Entertainment & Music Business at Belmont University. In an attempt to offer new insight and educational content for independent artists, we’re excited to give these music industry professionals of the future a journalistic platform.] Branding Basics Branding is the process of clarifying who […]

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Tips For Developing Your Artist or Band “Story” [Belmont University Series]

[Editors Note: The following is an installment in our monthly series of a partnership between TuneCore and students at Curb College of Entertainment & Music Business at Belmont University. In an attempt to offer new insight and educational content for independent artists, we’re excited to give these music industry professionals of the future a journalistic platform.]   WWOD? […]

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5 Reasons It Pays To Collaborate

[Editors Note: This article was written by Suzanne Paulinksi, an artist consultant with over 10 years in the music industry and owner of The Rock/Star Advocate.]   They often say, “Teamwork makes the dream work,” but what does that actually mean? Sure, we all know the benefits of growing our own team to carry out our […]

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