[Editor’s Note: this article was written by Hugh McIntyre.] Throughout the years I’ve been working in the music industry, I have spoken to countless musicians at every level of their careers, from those just getting started with only a handful of songs to the biggest names in the business. Two things seem to separate the top figures in […]
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[Editors note: this article was written by Angela Mastrogiacomo.] When done well, collaboration is one of the most beautiful ways you can build relationships and build your brand. There’s a reason you see your favorite artists carefully curating who they’ll take on tour with them, or which brand appears in their music video or in […]
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Believe it or not, we’re all natural storytellers. But figuring out our stories and how to present it to others can be tricky. In this piece Angela Mastrogiacomo breaks down how storytelling can impact your marketing strategy.
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Sure, as an artist, you know that branding is important. But how do ensure that your brand is cohesive and clear to potential listeners that find you online?
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There’s not a lot of information out there about what it is a publicist actually does, and depending on what industry you’re in and how big of an artist you’re working with, your responsibilities can vary to a pretty large degree.
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TuneCore’s Director of Entertainment Relations Amy Lombardi sits down with Stephen Linn as he drops gems on artists for improving their branding and marketing efforts, and goes through his career leading up to the launching of AmpliFLY Entertainment.
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The word “brand” tends to be a difficult one for independent artists, especially as it pertains to how they present their art. In our latest TuneCore Live Session Webinar we discuss it all.
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Branding isn’t just your visuals like logos and press photos. It’s time for artists to start thinking about “branding” as “positioning”. Start utilizing this mentality to build a highly engaged fan base!
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Don’t be intimidated or put-off by a word like “branding”. It might not be second-nature for artists to think about their brand, but now is a great time to start!
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[Editors Note:The following is an installment in our series of a partnership between TuneCore and students at Curb College of Entertainment & Music Business at Belmont University. In an attempt to offer new insight and educational content for independent artists, we’re excited to give these music industry professionals of the future a journalistic platform.] Branding Basics Branding is the process of clarifying who […]
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