Mastering Your Merch – Merch Basics [Part 1]

[Editor’s Note: This article was written by Vanessa Ferrer, owner of Merch Cat. Be sure to check out next week’s second installment that covers ‘Merch Strategy’!] Merch is serious business if you want to sustain a career as an artist in today’s music world – it’s a surefire way to put funds in your pocket […]

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Why Physical Promotion and Release Formats Still Matter

[Editor’s Note: This article was written by Patrick McGuire.] In 2019, it’s tempting for musicians to put all of their promotion efforts into things that are purely digital, like targeted internet ads and sleek social media strategies. Conventional music industry wisdom states that investing money in things like CDs, posters, vinyl records, shirts, and stickers […]

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4 Merch Items You’re Not Offering At Your Show (That You Should)

[Editors Note: This article was written by Hugh McIntyre.]   Making money as a musician has always been tough, but it’s harder than ever these days, so you need to put in the extra effort to sell what you can, when you can. Since physical record sales are down, most artists tour more often to make […]

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6 Tips For Selling Your CDs at Gigs

By Dwight Brown Selling CDs at gigs can be a cash cow. You’ve got a wide profit margin because the cost of CD Duplication is minimal compared to the price fans will pay for them. And, selling CDs gets your music out there to fans who will recommend your music. Tempt audiences at your performances, […]

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