5 Reasons Why An Email Newsletter Is Still a Good Idea

[Editors Note: This article was written by Hugh McIntyre.]   UPDATE: Read the second installment of this series here. For many years, newsletters were the best way to reach a large group of people, as social media hadn’t exploded and taken over the planet yet. That is no longer the case, as now everybody seems […]

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Digital Marketing Tools & Resources For Independent Musicians [Part 2]

[Author: Raj Shah *]  Part Two of a two-piece article that aims to break down tools that independent artists can utilize in their digital marketing strategies – all available at their fingertips! Read Part One here. Develop Your Brand Marketing and branding is about selling yourself as much as it is about selling your music. […]

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Thoughts On How To Approach Music Bloggers

[Editors Note: This article is derived from the “Question and Answer” format found over at MusicPreneurHub.com, a site that connects artists and music industry experts. It was written by Jack Ought, a musician, freelance writer and digital artist from the UK.]   1. Start With Empathy I’d say start with empathy. Empathy is a vital skill for dealing […]

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4 Things You Can Giveaway in Exchange For an Email Address

[Editors Note: This article was written by Chelsea Ira of New Artist Model.]   Email is one of the most effective ways to promote your music. But you’ve heard that a million times before, right? So today let’s start off by talking about the why. Once you understand that, it will be much easier to come up […]

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How To Generate Buzz Through Email Marketing

[Editors Note: This blog post was written by Michelle Aguilar, a writer and digital artist based in Los Angeles.] It’s been 45 years since the invention of the email (thank you Ray Tomlinson). Fast-forward 6 years later, the first “mass-email” was sent. The sender? His name is Gary Thuerk, and he was the Marketing Manager at Digital […]

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How To Get Writers to Actually Open Your Emails

[Editors Note: This blog was written by Rich Nardo. Rich is a freelance writer and editor, and is the co-founder of 24West, a full-service creative agency focusing on music and tech.] It’s often said that the internet and home recording has made it possible for anyone to explore their creative side musically. Another positive effect of the […]

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Mailing Lists: The Most Important Marketing Tool for Musicians

One of the biggest challenges facing musicians is generating income. Although sales of recorded music have dropped significantly, there are many new sources of income available to musicians. Bandzoogle have put together a free eBook called “23 Ways Musicians Can Make Money” (download it here) to help musicians and bands find ways to generate more […]

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The Dos and Don'ts Of a Copy-and-Paste Music Bio The Media Will Love

[Editors Note: This is a guest blog written by Shaun Letang, owner and editor of Music Industry How To – a site dedicated to offering music career advice to artists/bands, managers, producers, and anyone else involved in the music industry.] If your bio isn’t regularly opening the door to new opportunities in your music career, it […]

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First Steps in Email Marketing For Indie Artists

[Editors Note: This is a guest blog courtesy of Amanda Krebs (follow her on Twitter!), Client Services Community Manager at FanBridge. Email marketing is an oft-overlooked element of connecting with fans, so take note!] Email marketing can be a difficult tool to grasp in the beginning, but once you harness it, it can be a big part of how you monetize […]

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First Steps in Email Marketing For Indie Artists

[Editors Note: This is a guest blog courtesy of Amanda Krebs (follow her on Twitter!), Client Services Community Manager at FanBridge. Email marketing is an oft-overlooked element of connecting with fans, so take note!] Email marketing can be a difficult tool to grasp in the beginning, but once you harness it, it can be a big part […]

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