S.T.A.G.E.S. of Email Marketing [Pt. 6]

[Editors Note: This is the sixth and final volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. In this series, Cheryl breaks down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along and catch up, […]

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The S.T.A.G.E.S. of Email Marketing [Pt. 5]

[Editors Note: This is the fifth volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along over the next few weeks, as […]

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The S.T.A.G.E.S. of Email Marketing [Pt. 4]

[Editors Note: This is the fourth volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along over the next […]

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The S.T.A.G.E.S. of Email Marketing [Pt. 3]

[Editors Note: This is the third volume in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along over the next […]

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How To Generate Buzz Through Email Marketing

[Editors Note: This blog post was written by Michelle Aguilar, a writer and digital artist based in Los Angeles.] It’s been 45 years since the invention of the email (thank you Ray Tomlinson). Fast-forward 6 years later, the first “mass-email” was sent. The sender? His name is Gary Thuerk, and he was the Marketing Manager at Digital […]

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Mailing Lists: The Most Important Marketing Tool for Musicians

One of the biggest challenges facing musicians is generating income. Although sales of recorded music have dropped significantly, there are many new sources of income available to musicians. Bandzoogle have put together a free eBook called “23 Ways Musicians Can Make Money” (download it here) to help musicians and bands find ways to generate more […]

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First Steps in Email Marketing For Indie Artists

[Editors Note: This is a guest blog courtesy of Amanda Krebs (follow her on Twitter!), Client Services Community Manager at FanBridge. Email marketing is an oft-overlooked element of connecting with fans, so take note!] Email marketing can be a difficult tool to grasp in the beginning, but once you harness it, it can be a big part […]

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