November Industry Wrap-Up

Spotify Adds More Artist Friendly Features


As “Spotify For Artists” evolves and continues to set the tone for streaming platforms and how they allow artists to control their profiles, this month marked another update that most who distribute their music there should be happy about. Spotify introduced “Artist’s Pick”, a new feature aimed at allowing artists to control the music that sits on top of their profile – they can pick any album, track, or playlist they prefer to highlight, and even include a message about why they dig it so much.

In addition to “Artist’s Pick”, artists who distribute their music to Spotify can now add custom images and share geotargeted tour dates. Previously, artists were limited to their profile image when it came to these sort of uploads/customizations – now they can add photos from on the road, album art, or hey, even a fun selfie for the heck of it. As far as tour dates are concerned, this new feature actually coincides with the “Artist’s Pick” feature, as they can choose to make their geotargeted tour date the main focus of a user’s attention up top! Both of these go a long way in offering free tools that allow indie artists to engage and connect with their fans via an increasingly popular streaming platform. We’ll be sure to keep you updated month to month as all the stores/services we help you distribute to make announcements like this!

YouTube Announces Partnership with TicketMaster


Remember last year when Spotify partnered with Ticketmaster to integrate local tour dates into artists’ profiles? Well, YouTube is getting in on the fun! The video streaming giant owned by Google announced in November that they’d begin featuring “hundreds of artist’s upcoming US tour dates on their YouTube videos.

When it comes to music – love it or hate it – a LOT of music fans rely on YouTube to stream their favorite music these days. It remains to be seen what differences lie among those who use YouTube to stream versus those who prefer services like Deezer, Spotify or Apple – specifically in how these users engage with their favorite artists or how often they’d pay to go see them live in concert. But this certainly signals a shift in YouTube’s strategy for additional revenue streams, or at least an attempt to diversify from their main source of dough: advertising.

If you’re an independent artist and you distribute your music to all platforms available, this only increases the access your fans – whether they’ve been with you from the beginning or are just discovering your tunes – have to your upcoming live dates.

Google Assistant Adds Song Recognition Feature


It’s unlikely at this point that you haven’t been hearing a lot more about Google Assistant. The tech behemoth has been making cool updates to their voice-controlled feature available on Google and Android driven devices, and it’s latest involves music.

Eerily similar to the process that helped put Shazam (which TuneCore distributes to) on the map, users with Google Assistant can now instantly get more information about the music being played in their surroundings.

By holding down a home button (to trigger Google Assistant) and asking your device what song is playing, you’ll immediately be served with a song title, the artist and a sample of the song’s lyrics (where applicable). But of course, that’s not all you’ll get: in typical Google fashion, links to Google Play, YouTube and search (for more information) are also offered up with each response.

While it’s not an incredibly revolutionary addition, it’s important to remember that this action no longer requires a music fan to have additional apps they may not have previously considered downloading to get instant access to the new music they’re hearing. That stands to impact artists of all career levels when it comes to how quickly discovery can lead to fandom.

Deezer Announces New “Community” Feature


While the messaging/sharing and social networking elements of streaming services have been explored, blown up, and in some cases completely dialed back, Deezer has decided to open up the conversation…among its users, of course. In November the streaming platform announced that its subscribers can access the Deezer Community feature in order to share new tunes with their friends on the platform, receive Deezer news and updates, and join fellow music lovers on their message board-like system in order to find support, share tips, or act as a leader in conversations about artists and genres.

While it may seem less relevant in 2017, one must not forget about the power of message boards and forums among diehard music fans. They’ve long been a refuge for those active listeners looking to share new deep cuts, discover underground singles, and participate in deep topic conversations with like-minded folks. In the same way that vinyl and cassettes are still being purchased by some, these forums and communities too are populated with vocal and fervent music fans, (don’t believe us? Just check out indie hip hop label Stones Throw’s boards for yourself!)

We’re psyched to see the European streamer get its toes wet in the social game, because after all, when it comes to independent music, word of mouth can be everything.

4 Music Theory Techniques To Help You Write a Great Chorus

[Editors Note: This article was written by Chelsea Ira of New Artist Model.]

 

I want you to think of some of your favorite songs. You know, those choruses you could sing over and over for hours and still not be sick of them.

How do you think those songwriters stumbled upon something so seemingly perfect?

Was it a bolt of inspiration out of the blue?

Or did it stem from their understanding of music and countless hours of practice?

More likely than not, it was a combination of the two. In songwriting, it’s important to find a balance between chasing inspiration and developing your skills. Too much or too little focus on either could leave you in a frustrating writer’s block.

But today I want to focus on the technical side of things. More specifically, I want to go through a few music theory techniques that you can use to spark killer chorus ideas and get your inspiration flowing.

Of course, these are only ideas to get you started. If inspiration strikes, follow your creativity and even break some music theory rules!

1. Simplify Things Down to a Motif

As songwriters we can sometimes get caught up in the big elaborate vision we have for a chorus. This top-down approach to songwriting can certainly work, but it’s very easy for the essence of the hook to get lost amidst everything else. And then you’ll end up with a non-descript chorus that falls flat compared to the initial vision you heard in your head.

In other words, the hook gets lost in translation.

An easy way to get past this is to simplify your idea, narrowing it down to one or two motifs – then build up from there.

In music theory, a motif is a short musical idea that is used to build phrases, melodies, riffs, and grooves. Typically, motifs are very short and simple. Think of them like small little Lego blocks that can be stuck together in multiple different ways to create larger things.

I can’t emphasize simple enough when it comes to motifs. Often it’s the songs that use the simplest motifs that really stick in our heads.

Blues songs are one of the easiest places to see motifs at work. Take a listen to Johnny Cash’s Folsom Prison Blues and you’ll hear a motif in the first line of the lyrics, starting on A, going up to B♭ and C, and then back down to F. That motif is repeated with subtle variations and is answered by a second motif.

Another example is Beethoven’s 5th Symphony. I know – it’s not exactly modern music. But, it’s a great example of just how powerful simple motifs can be. Almost everything in the song is created and derived from that iconic four-note motif. If that’s not inspiring, I don’t know what is.

Next time you’re stuck on a chorus, try simplifying things down and really think about the motifs you’re using. Try making small changes or variations to those motifs and stringing them together in different orders. Starting from the core of your hook and working out from there will give your choruses a very strong and cohesive sound.

2. Play With Sequences

Expectation and anticipation is something every great chorus harnesses. You want the listener to be expecting and waiting for that hook to come around – the hook and the sections leading up to it should almost act like a magnet that draws the ear to the most important part of your song.

In music theory, one technique you can use to create expectation for your hook is a sequence. A sequence is a musical idea that is transposed and repeated to create a pattern.

A motivic sequence is made up of a motif that is transposed and repeated using specific interval pattern. (For example you could move the motif down by a 4th and up by a 2nd.)

A harmonic sequence is made up of a set of chords that follow a particular interval pattern.

Our ears latch onto musical patterns by nature, so as soon as you establish a sequence your listener will catch on and begin anticipating where the music will go next.

In songwriting, you can use this to really build things up before or during your chorus and draw the ear into your hook.

Alternatively, you could also create expectation with a sequence and not follow through by playing something completely unexpected to create tension.

3. Pull From the Notes in Your Chord Progression

The notes in a chord will always be the strongest, so they can be a great starting point when you’re writing a strong melody for a chorus.

You see this all the time in popular songs. The hook will pull out one or two notes from the chord(s) underneath it, or even outline all the notes in the chord. Using your melodies to drive home the key notes in your chord progressions can create an overall more cohesive sound and a much stronger composition.

Of course, you don’t need to only use notes from your chords. Try using them as a sort of outline for your hook.

If you write melody first, try going back and creating a chord progression that incorporates some of those main melody notes. If you write chords first, try pulling out key notes to create an outline for your melody.

If you want to expand on this idea even more, try looking into modes. If you’re playing in they key of C Major, use the G Mixolydian mode to create the melody line over the G Major chord and the F Lydian mode to create the melody line over the F Major chord. This just allows you to pull out those strong notes that will really get your hook to stand out.

4. Harness the Power of Repetition and Subtle Variations

Repetition is often the thing that really drives a strong hook home.

Think about songs like “Get Lucky” by Daft Punk. The chorus is simple and it’s played over and over (and over) again. But despite all that repetition, it’s pretty tough to get sick of that song.

Why?

If you take a closer listen, you’ll notice that there are subtle variations in each chorus. Different instruments are added into the mix and small compositional changes help keep things fresh.

Once you have a great hook or chorus, experiment with it, see all the different ways you can subtly manipulate it, and use those variations in your song to really get that hook in your listeners’ heads.


It goes without saying that if you want to write hooks and choruses like the greats, you should study their work. Make a habit to try to really dissect some of the choruses from your favorite songs to see what’s going on.

We gave you a few examples in this article, but if you want more, you can download the ebook Inside the Hits: The Secrets Behind 10 Hit Songs for free here. In that book you’ll see what’s going on from a music theory perspective behind 10 big hits by artists like Rihanna, The Police, Bruno Mars, Mark Ronson, Jay-Z, Johnny Cash, and more.

Opening Band Etiquette

[Editors Note: This blog was written by Rich Nardo. Rich is a freelance writer and editor, and is the Director of Public Relations and Creative at NGAGE.]

 

I’m currently reading Meet Me In The Bathroom; an excellent oral history of the rock and roll resurgence in NYC at the turn of the century, written by Lizzy Goodman. Aside from the havoc that existed then, as the swan song of the “glory days of the music industry” were playing out and my own nostalgia for the culture of New York City at that time, one thing has really stuck out to me in the book thus far; The Moldy Peaches.

The Moldy Peaches were an outlandish, anti-folk outfit that came up in New York City during the 1990s. They also happened to be good friends with The Strokes. As the Strokes were on their way to becoming the biggest band in the world, they invited The Moldy Peaches to open several of their big hometown shows as well as on a few tours. The Strokes even went as far as to persuade Rough Trade Records to sign their friends.

While Kimya Dawson + Adam Green (the two artists behind The Moldy Peaches) now have sustainable careers based on their own talent, they owe a lot of their success to that early help from The Strokes. Which is why we are talking about “Opening Band Etiquette” in this post. If you’re one of the fortunate few acts that is given the opportunity to open for a more established band, it’s important to make the most of the situation. If you known how to finagle one turn of good fortune into another, you can find yourself building a career and headlining bigger rooms a lot quicker.  

Here are some tips on how to do so:

Headliner is King (or Queen)

Whether you’re the local opener for a touring band or actually on the road with someone, the headliner will set the tone. There will be certain things that they require pre-show and you should make sure to adhere to their wishes. The less their pre-show routine is interrupted by your own, the more likely they’ll be to invite you back, especially if your performance is awesome.

If you only have a few guest list spots, make do with that. Worried about getting an extra case of water? Forget it for now. When you’re drawing enough on your own to be the headliner than you can look for more guest list spots and extra water in your green room. For now enhance the headliner’s experience, it’ll pay off in the long run!

Stick to The Schedule; You’re Part of the Team

This point ties closely into the “Headliner is King or Queen” subject. However, it is the single most important thing you can prioritize in order to successfully stick to that rule and thus deserves it’s own separate mention. The headliner will create a schedule that works best for them. You will work your schedule around theirs. Most importantly, it’s imperative that you are on time for everything.

If you are running 15 minutes late to Soundcheck, that could push their own allotted time. Even a slight delay there could end up putting a rush on any press interviews they need to take care of before the show, potentially rob them of the chance to get away from the venue for dinner or disrupt another important aspect of their pre-show routine.

Do Your Own Promoting for the Show

The more tickets sold you are responsible for, the more value you will have to the headliner. Make sure you’re looking for your own press ahead of the show, promoting on social media and getting out on the street to flyer if it’s a local show. If you bring enough people, it’ll get you noticed. Not just by the headliner, but by the promoter as well.

Support the Headliner

Even though they’re probably further along in their career than the bands that are opening for them, a headliner is still out there touring to make new fans and create opportunities for themselves. Don’t forget to bring as much attention to them as possible. Whether it’s tagging them in your social media promotion ahead of the show or thanking them from stage and asking fans to visit their merch table, shoutouts will always be appreciated and often reciprocated.

Network! Network! Network!

One common thread you will see in every post about optimizing a situation is networking. It doesn’t matter what industry you work in, networking is key. Whether it’s introducing yourself to the headliner, getting to know the promoter for the event or hanging out at your merch table interacting with fans, the relationships you take away from any opportunity is what’s going to be your biggest asset moving forward.

The music industry is built largely on word-of-mouth. Do everything you can to build a network that wants to help spread the word about your band and you’re increasing your chances to succeed infinitely.

 

Thoughts On How To Approach Music Bloggers

[Editors Note: This article is derived from the “Question and Answer” format found over at MusicPreneurHub.com, a site that connects artists and music industry experts. It was written by Jack Ought, a musician, freelance writer and digital artist from the UK.]

 

1. Start With Empathy

I’d say start with empathy. Empathy is a vital skill for dealing with other humans, whether they blog or not. Try to put yourself into the head of the music blogger before you contact one. What do they want out of life and how can you help them get it with your music? Put another way, ‘what’s in it for them’?

It’s a bit like submitting to A&Rs at major labels. If they’re really big, they’re getting more submissions than they can possibly deal with. They’re getting generic/irrelevant pitches all the time, and they might have grown to resent ‘bad pitches’. They don’t want to read War and Peace, even if your content is relevant to them – instead, they’re looking for short, informative, and ’to the point’ releases that allow them to learn more, if they want to. And they are always looking to uncover music that they feel has real value, why else would they do what they do?

If it’s a commercial blog (i.e they have ads), understand their revenue model – they want more page views, which generate more ad revenue. How can you help them generate more page views? One of the things that always gets my interest as a journalist or blogger is an exclusive – I’m not interested in posting content that a bunch of other people have put out before me. Do you have something new to announce that they can post first? A new tour perhaps, or a new single? Perhaps consider: “if it’s not new, it’s not news”

2. Your Mindset

Perhaps consider your mindset too; in the sense that you are here to serve and provide value. You are here to give them something very exciting to show to their readership. You have something genuinely valuable to share with them in the form of your art.

What to do when you pitch a blogger:

Have a strong headline: It’s worth bearing in mind that your email subject is a bit like your headline – you really have to get it right, because if they don’t like the title they won’t even read your email.

Do your homework on the blog: Some blogs ask you to do certain things in your email to help them better process your submission. If you don’t, the blogger will likely reject your message outright.

Personalize your pitch: Make sure the salutation references them by name, if you can. If not, name of the blog that they write for. Don’t start an email with something like ‘Dear Blogger’, please. Tailor it to the blogger in question, ideally in the first paragraph by referencing something they have written about in the past: And why what you have to OFFER them is RELEVANT. I speak from experience when I say that if someone shows that they have taken the time to research what I am writing, I am much more inclined to respond. It’s not flattery per se, more an example that you’re a professional who has taken the time and thought to do their research.

Expect a low hit rate: Sad but true, even the best crafted, most targetted pitches will often evaporate into nothing. This is very often the case and not something to take personally. People are busy, people forget stuff, sometime spam filters get excited, there are many reasons. Which leads us to the next bit… Follow up: 3-5 days later, politely. A short, friendly follow up email to remind them. There’s a trade off between emailing indefinitely until they get back to you or tell you to stop, or not. I think it’s like a lot of stuff in life in that persistence pays. Remember, you have something useful for them to see. An optional step – you could pick up the phone and call them (or try to get them onto Skype). If you are the kind of person who is good on the phone, this may be better for you.

Provide easily accessible links to your content: Either download links to music and imagery on a site like 4shared, or your EPK. Say thank you at the end: Everyone is busy, the fact that the blogger has taken the time to read all the way to the end is great. Politeness will get you around. Here’s an example of an email title (first introduction) that could work for you: “Hi [NAME OF JOURNALIST], I read your piece on [SOMETHING THEY WROTE] & thought you may like this…”

3. On Bloggers (Big and Small)

Please don’t rule out smaller bloggers. Just because they’re ‘small’ doesn’t mean they’re not important – even though a blogger may not have the following of a bigger publication, they often have a highly engaged and super niche following of the kind of people you want to get in front of. For example, they can be followed by journalists at bigger publications looking to catch new bands before they take off. Big outlets often get their ideas from smaller ones.

It’s also worth bearing in mind that bloggers are, on the main part, fanatical about what they like and they can be some of your biggest champions, if they like you. Most of the time, the ones who went into it purely for the money were quickly weeded out when they realized that they’re probably not going to get rich and famous overnight.

How To Advertise Your Music on Instagram

This article was written by Lisa Occhino and originally appeared on the Bandzoogle Blog.

Instagram is one of the best ways to build your brand and showcase your personality as a musician. But now that the social media platform boasts 700 million monthly active users, advertising your music on Instagram has become more competitive, so you need to be savvier than ever before to reach new fans.

Let’s take a look at some best practices for Instagram advertising and how to get your ads up and running.

Instagram Advertising: Best Practices for Musicians

1. Keep your target audience in mind.

The most effective ads are highly targeted, so it’s worthwhile to familiarize yourself with the audience you hope to reach. If you have a clear idea of who’s on the receiving end of your Instagram ads, all of the creative decisions you need to make will flow from there.

Create a profile of your ideal superfan: How old are they? Where do they live? Are they male or female? What are their interests? Where do they hang out? Which other bands do they love? Use any existing fan data you have from your email listband website analytics, or social media profiles for insight.

2. Make it as authentic as anything else you’d post.

Just because it’s technically an ad doesn’t mean it needs to scream, “THIS IS AN AD!” You’ll generally want to avoid overlaying your image with text, because that tends to come across as inauthentic and most people will scroll right past it. You’ll have more success if you keep your ad genuine and consistent with the rest of your Instagram posts in terms of colors, filters, tone, and overall vibe.

3. Use a captivating, high-quality image.

Put yourself in the shoes of a potential fan. Would the image you plan to use in your ad make you stop and pay attention as you’re mindlessly scrolling through Instagram? If not, pick a different one that’s more compelling.

For inspiration, check out Instagram accounts similar to yours, and try to identify the specific elements that you admire about those posts that you could adapt and make your own.

4. Optimize your caption.

This is your chance to get creative and show who you are as an artist or band, while also making the purpose of your ad as clear as possible.

As a general rule of thumb, you’ll want to keep your captions on the shorter side (unless a longer caption would help convey the message in a stronger way and not detract from the ad), with a few relevant hashtags and perhaps an emoji or two thrown in (both of which have been shown to increase engagement on Instagram). Again, make sure you keep your target audience in mind and ask yourself what kind of message and tone would resonate with them the most.

5. Give people a good reason to click on your call-to-action.

Ultimately, you’ll judge the success of your Instagram ad by how many people clicked through and performed the action you wanted them to take, whether that’s streaming your new single, watching your latest music video, signing up for your email list, or buying a ticket for your upcoming show.

Your image and caption should work together to deliver a strong message about whatever it is you’re promoting. Be sure to demonstrate the value of what you’re offering and provide a legitimate incentive to click your call-to-action button.

How to Set Up an Instagram Ad

Since Facebook now owns Instagram, you actually set up Instagram ads through Facebook Ads Manager. So, the good news is that if you’ve ever run a Facebook ad before, you pretty much already know how to run an Instagram ad. If not, all you need to get started is a Facebook page that’s linked to your Instagram account.

Here’s a condensed step-by-step guide to setting up an Instagram ad, but we’d recommend reading through our in-depth Facebook advertising tutorial to understand the ins and outs of Ads Manager.

1. Define your goal

You need to have a way of measuring the success of your Instagram ad, so the first step is to set a specific goal. Attach concrete numbers and a deadline to it. The more detailed you make your goal, the better.

Here are the objectives you can choose from in Facebook Ads Manager that are applicable to Instagram.

2. Determine your budget

You can set either a daily budget or a lifetime budget (meaning day-to-day spending will vary slightly, but you won’t exceed the total budget you allocate for the lifetime of the ad set).

Facebook and Instagram ads work on an auction, so the cost is determined by your targeting and the amount of competition among other advertisers for that audience. Depending on the goal you’ve set, you can choose to pay for your ads by cost per thousand impressions (CPM) or cost per click (CPC).

3. Identify your target audience

If you’re new to advertising on Facebook or Instagram, you’ll probably need to play around with different targeting options for a bit until you hit on the right combination. In Ads Manager, you’ll be able to see in real time how your estimated reach changes as you make tweaks. Here’s an overview of all of Facebook’s audience targeting options.

4. Create your ad

You have several options for the format of your Instagram ad, including photo, video, carousel, and Stories. For musicians, we’d recommend starting out with a simple photo or video ad, depending on what your objective is. Be sure to review the design requirements and recommendations for Instagram ads.

When you create a new ad in Ads Manager, you’ll be guided through selecting your objective, audience targeting, budget, schedule, and placement (i.e., where it’s going to be displayed). By default, all of the placements will be selected, but if you only want your ads to run on Instagram and nowhere else, uncheck all of the placements except for Instagram.

After you finalize your settings, you’ll then be taken to the section where you choose the format, media, and text for your ad. Once you’ve reviewed all of the details, click the “place order” button.

5. Measure your ad’s performance

The work isn’t over once your Instagram ad is active! While it’s running, you need to track its performance and make any necessary adjustments to have the best chance of success. Ads Manager provides all the metrics you need to help you figure out how well your ads are doing.

5 Questions Musicians Should Ask When Choosing a Venue

[Editors Note: This article was written by Adam Young. Adam is the founder and CEO of Event Tickets Center. He loves taking in live music at venues ranging from underground clubs to massive arenas.]

There are myriad factors that go into choosing exactly the right place for your band’s next performance. Music venues come with many nuances that affect the overall quality of a show, from sound and layout to physical location and audience demographics. Before booking a primetime slot at a spot that looks great on paper, ask yourself these questions. They may just save you from a less-than-stellar experience.

1. Is the venue in the right part of town?

You don’t want to perform just anywhere. Your style of music and the size of your fanbase will help determine where you should play.

It goes without saying that a location in a major city center is going to bring in a bigger crowd. And the closer your venue is to any big transportation hubs, the better the accessibility for potential attendees. When the venue is highly accessible, more people who rely on different means of transport can attend your show.

Pay attention to the fact that outside noise could infiltrate your space. Check out the venue during its quietest time, and listen to what you can hear. Does the proximity to the airport mean airplane engines overhead? Maybe a city park’s amphitheater offers a better opportunity than that downtown lounge with too much street noise. These are crucial factors to consider when considering the location of a venue.

2. What type of audience does it draw?

Reaching the right audience is crucial, and booking at the right venue can get you there. If you’re a toe-tapping jazz duo, the local EDM club isn’t going to be right for you. Do your research, and see the other musicians that have played at the spot before. Are any of them like you? The best venue for your audience is a familiar one, where they’ll be comfortable attending, and happy to see you perform.

3. Does size matter?

Yes, capacity is important. (You want there to be plenty of space for your fans to be able to come to the show, but also consider if you qualify to play larger spaces to begin with.) But the reason to consider size is less for attendance, and more for sound quality. For example, if a room is very large, the sound could be dissipated, and therefore hard to hear. But if the shape of a space reflects that potentially lost sound back to the audience, then no harm done. The size isn’t as important as the acoustics within the space you’re playing.

4. So the layout is really what matters?

Architecture has the power to make or break a performance. Inside arenas and stadiums, for instance, sound waves can bounce off various surfaces or become absorbed before reaching the ears of fans on the floor. In order to know how exactly this is going to impact your performance, the best thing to do is to go listen to a performance in that space. How does the band sound? Does the space match your style of music? Maybe where the local philharmonic performs isn’t best for your indie rock or punk band, but they’d sure have a tough time fitting into the small, underground space best for headbanging and guitar solos.

5. What about technology?

The technological power of the venue is almost more important than its acoustic capabilities. A good sound setup can minimize, if not eliminate, any flaws within the venue’s size and structure. (You should make time to find out if the venue has monitors or other equipment useful for determining your noise-exposure levels.)

And, if you’re the hottest DJ on the rise, it’d be wise to find a venue that comes with all the lighting necessary to host a stellar rave. Knowing the lighting capabilities of the venue can be vital to the performance you want to give.

Next time you’re trying to decide which music venue is right for you, remember to ask yourself the right questions. In summary: know your audience and know your sound, and choose a venue that’s suitable.