The role of the ‘influencer’ has evolved over a pretty short period of time, but they certainly aren’t going anywhere. Check out Rich Nardo’s tips for engaging a wider fan base by establishing partnerships with the right ‘micro-influencers’!
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Today, with the proliferation of sites and the increased number of artists that are covered, it has become a lot harder to break through the clutter, even with a solid presence in the world of press. Luckily, there are several other ways for an artist to market themselves online these days that are can be just as effective when it comes to getting their music in front of potential fans.
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