Mastering Your Merch – Merch Strategy [Part 2]
In Part 2 of our “Mastering Your Merch” series, Merch Cat’s Vanessa Ferrer shows artists the ropes on maximizing mech strategies on the road and online.
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Mastering Your Merch – Merch Basics [Part 1]
[Editor’s Note: This article was written by Vanessa Ferrer, owner of Merch Cat. Be sure to check out next week’s second installment that covers ‘Merch Strategy’!] Merch is serious business if you want to sustain a career as an artist in today’s music world – it’s a surefire way to put funds in your pocket […]
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Why Physical Promotion and Release Formats Still Matter
[Editor’s Note: This article was written by Patrick McGuire.] In 2019, it’s tempting for musicians to put all of their promotion efforts into things that are purely digital, like targeted internet ads and sleek social media strategies. Conventional music industry wisdom states that investing money in things like CDs, posters, vinyl records, shirts, and stickers […]
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5 Things To Bring to Every Live Show
[Editors Note: This article was written by Suzanne Paulinski.] Putting together a live show isn’t easy. You’ve got to find the right venue, pitch to and book the venue, promote the show, rehearse for the show, lug your gear to the show, and then perform! With so many moving pieces, not to mention the nerves […]
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3 Tips To Make Your Merch Stand Out
[Editors Note: This article was written by Angela Mastrogiacomo.] Think about it: when was the last time you bought a piece of artist or band merch that you were really excited about? I don’t mean a CD or a vinyl, I mean something totally unique that made sense for the band and the band […]
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4 Merch Items You’re Not Offering At Your Show (That You Should)
[Editors Note: This article was written by Hugh McIntyre.] Making money as a musician has always been tough, but it’s harder than ever these days, so you need to put in the extra effort to sell what you can, when you can. Since physical record sales are down, most artists tour more often to make […]
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5 Tips To Help Your Band Sell More Merch
[Editors Note: This blog was written by Patrick McGuire. Patrick is a writer, composer, and experienced touring musician based in Philadelphia.] With the music industry reeling over increasingly poor record sales, artists are having to rely on ways other than selling their music to earn money more now than ever before. Band merchandise is proving […]
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6 Tips For Selling Your CDs at Gigs
By Dwight Brown Selling CDs at gigs can be a cash cow. You’ve got a wide profit margin because the cost of CD Duplication is minimal compared to the price fans will pay for them. And, selling CDs gets your music out there to fans who will recommend your music. Tempt audiences at your performances, […]
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5 Tips for Making Merch Work For You
By Stephen Babcock 1. If you’re gigging, you need to sell merch (merchandise) If you plan on playing shows, you need merch. Anyone who has ever been to a concert or show knows that the best acts always have some kind of merch (T-shirts, posters, caps, etc.) to sell to fans. Whether it’s the local […]
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