[Editor’s Note: This article was written by Patrick McGuire.] What’s on your mind? On the surface, it’s a question that seems to have nothing to do with making music, but your thoughts are actually what should be shaping your music the most. We talk a lot about how important authenticity is in music, and it […]
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[Editors Note: This is the first in a multi-part series by Cheryl B. Engelhardt, singer/songwriter, composer, and the owner of the music career consultation site In The Key of Success. Cheryl will be breaking down the key S.T.A.G.E.S. of email marketing for independent artists – we invite you to follow along over the next few […]
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[Editors Note: This article was written by Patrick McGuire.] When a new artist starts making music seriously, they often have dreams of signing with a big label, touring the world and sailing off into the sunset in a yacht filled with cash. Okay, that’s an extreme characterization, but thinking big and believing an artist’s […]
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[Editors Note: This was written by Krizel Minnema and appeared on her blog, Music Road.] Glamour and luxury has shaped the way a lot of musicians perceive the music industry. Even the way few musicians are discovered seem like glorious happenstance that seem sort of in reach. This turns into two things for aspiring musicians. First, success […]
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[Author: Raj Shah *] Part Two of a two-piece article that aims to break down tools that independent artists can utilize in their digital marketing strategies – all available at their fingertips! Read Part One here. Develop Your Brand Marketing and branding is about selling yourself as much as it is about selling your music. […]
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[Author: Hugh McIntyre *] Email newsletters may seem like a form of promotion that has gone the way of the dinosaur, but as a musician (and especially one who is still working their way up the industry ladder), I’d suggest you don’t turn your back on these messages just yet. If done right, you can […]
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[Editors Note: This was written by Anthony Cerullo and it originally appeared on the Sonicbids Blog.] Even without seeing his full face, it’s a fair assumption that the man pictured above is none other than Bono from U2. Say what you will about the man, but it’s hard to deny his success. The quest to finding […]
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[Editors Note: This blog article was written by Michelle Aguilar.] It is probably no surprise that businesses are being transformed by digital platforms such as Facebook. The platform has recently released a report that looks at the different ways in which businesses are being reshaped. Out of the many insights from the report, there are […]
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[Editors Note: This article was written by Tessie Barnett and originally appeared on the GigSalad Blog.] In a world where making music, sharing music, and collaborating with other artists is becoming the norm, fans are expecting much more from a band than their musical talent. It’s one thing to form a solid, personalized setlist, but connecting […]
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[Editors Note: This blog was written by Rich Nardo. Rich is a freelance writer and editor, and is the co-founder of 24West a full-service creative agency focusing on music and tech.] It doesn’t matter what industry you’re in or what aspirations you have for yourself professionally, at the end of the day you’re only […]
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