Why a Concise, Cohesive and Sustained Brand Image is Necessary

[Editor’s Note: this article was written by Hugh McIntyre.] Throughout the years I’ve been working in the music industry, I have spoken to countless musicians at every level of their careers, from those just getting started with only a handful of songs to the biggest names in the business. Two things seem to separate the top figures in […]

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Benefits Of Employing A Pre-Save Campaign On Spotify

[Editors Note: This article was written by Hugh McIntyre.] All musicians should also go out of their way to claim their artist page on Spotify. If you don’t know what this means, or you aren’t sure how to get started on this process, Tunecore has you covered! A few years ago, Spotify unveiled its latest […]

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The Dos of Making Your EPK

[Editors Note: this article was written by Hugh McIntyre– stay tuned for part two, “The Don’ts of Making Your EPK”.] Some musicians feel that in 2020, an EPK (electronic press kit) is unnecessary…but for the most part, they’re incorrect. Sure, your fans and those in the industry can usually find most of the information they […]

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Marketing Your Art Without Losing Your Integrity

[Editor’s Note: This article was written by Shannon Byrne.] If promoting yourself makes you uncomfortable or if you feel like it challenges your integrity, now is an excellent time to find what feels right. If you’re a career musician, you have to sell your work and you have to grow your audience. You are a […]

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Why Physical Promotion and Release Formats Still Matter

[Editor’s Note: This article was written by Patrick McGuire.] In 2019, it’s tempting for musicians to put all of their promotion efforts into things that are purely digital, like targeted internet ads and sleek social media strategies. Conventional music industry wisdom states that investing money in things like CDs, posters, vinyl records, shirts, and stickers […]

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Make a Big Impact by Tapping Into Local Promotional Opportunities

[Editors Note: This article was written by Chelsea G. Ira.] These days, no matter how big or small your fanbase, all musicians are international artists. Social media gives you the power to connect with music fans all over the world and reach people on the other side of the planet who may not even speak […]

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4 Phases To Hitting the Billboard Album Charts

[Editors Note: This article was written by Chris Greenwood aka MANAFEST. MANAFEST is an award-winning songwriter and artist who has been using TuneCore to distribute his music for years. In this excerpt from his free book, MANAFEST breaks down how he utilized the tools available at his fingertips to build excitement around a release and […]

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The One Place Your Focus Should Always Be

[Editors Note: This article was written by Suzanne Paulinski.]   With the ever-looming pressure to get as many followers, likes, and retweets as possible, it can be easy to lose sight and neglect the followers you already have. Josh Spector, a writer for Medium and founder of For the Interested, discusses the importance of mindset […]

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Creating an Album Release Checklist

[Editors Note: This article was written by Angela Mastrogiacomo.] If you’re reading this, odds are you’ve either just released a new album, or have plans to in the coming weeks or months to do so. So first off, congratulations! Getting to a place where you’re ready to bring your latest project into the world is […]

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Content Marketing – Why It’s One of the Best Ways to Promote Your Music

[Editors Note: This article was written by Chelsea Ira.]   It’s the big question all musicians ask: How do I promote my music? So today I’m going to key you in on the best strategy to promote your music, grow your fanbase, and make more money – and it’s something that can work for any […]

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