Why Faking Your Fanbase Never Pays Off

[Editors Note: This article was written by Patrick McGuire.] In 2018, the practice of buying fake social media followers, likes, comments and even song streams is a popular one not just with musicians but also with politicians, business leaders and non-famous people alike. For musicians, it’s something usually done in the hopes that the purchased […]

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The 4 Best Facebook Practices for Artists in 2018

[Editors Note: This article was written by Hugh McIntyre. Be sure to read his takes on the ‘4 Best Twitter Practices for Artists in 2018′, too!] At this point, Facebook can feel like something of a joke in the social media world. Sure, it’s still the biggest platform, but it almost feels like it’s going […]

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Beginners Guide to Building an Audience

[Editors Note:The following is an installment in our series of a partnership between TuneCore and students at Curb College of Entertainment & Music Business at Belmont University. In an attempt to offer new insight and educational content for independent artists, we’re excited to give these music industry professionals of the future a journalistic platform.] Branding Basics Branding is the process of clarifying who […]

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The 4 Best Twitter Practices for Artists in 2018

[Editors Note: This article was written by Hugh McIntyre.] In the decade or so since Twitter launched, exciting updates have come and gone and careers have been made and lost on the site, but the core of what makes it great and what ensures success remains essentially the same. Many of the best practices that […]

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Making the Most Of Facebook Analytics: A Beginners Guide

[Editors Note: This article was written by Angela Mastrogiacomo.] When it comes to knowing your audience, you have a lot of tools at your disposal. Yet one that often gets overlooked despite its powerful diversity is Facebook analytics. When you can see how your audience interacts, where they thrive and where they drop off, it […]

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5 Important Priorities for New Artists

[Editors Note:The following is an installment in our series of a partnership between TuneCore and students at Curb College of Entertainment & Music Business at Belmont University. In an attempt to offer new insight and educational content for independent artists, we’re excited to give these music industry professionals of the future a journalistic platform.] 1. You Have to Build a Team […]

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The Importance of Diversifying Your Music Promotion Efforts

[Editors Note: This article was written by Patrick McGuire.] It’s a complicated time to be making music. Factors like music fans en masse increasingly favoring playlists over traditional albums, and our ever shortening attention spans, make the act of promoting a new single or album tricky business these days. However, one thing couldn’t be more […]

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Tips For Developing Your Artist or Band “Story”

[Editors Note: The following is an installment in our monthly series of a partnership between TuneCore and students at Curb College of Entertainment & Music Business at Belmont University. In an attempt to offer new insight and educational content for independent artists, we’re excited to give these music industry professionals of the future a journalistic platform.]   WWOD? […]

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Thoughts On How To Approach Music Bloggers

[Editors Note: This article is derived from the “Question and Answer” format found over at MusicPreneurHub.com, a site that connects artists and music industry experts. It was written by Jack Ought, a musician, freelance writer and digital artist from the UK.]   1. Start With Empathy I’d say start with empathy. Empathy is a vital skill for dealing […]

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How To Advertise Your Music on Instagram

[Author: Lisa Occhino *] Instagram is one of the best ways to build your brand and showcase your personality as a musician. But now that the social media platform boasts 700 million monthly active users, advertising your music on Instagram has become more competitive, so you need to be savvier than ever before to reach […]

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