Branding isn’t just your visuals like logos and press photos. It’s time for artists to start thinking about “branding” as “positioning”. Start utilizing this mentality to build a highly engaged fan base!
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Don’t be intimidated or put-off by a word like “branding”. It might not be second-nature for artists to think about their brand, but now is a great time to start!
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[Editors Note:The following is an installment in our series of a partnership between TuneCore and students at Curb College of Entertainment & Music Business at Belmont University. In an attempt to offer new insight and educational content for independent artists, we’re excited to give these music industry professionals of the future a journalistic platform. This piece speaks to the process […]
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[Editors Note: This article was written by Hugh McIntyre. Read his recent Instagram-focused pieces on best practices and using Stories!] The conversation about how everyone with something to promote (including bands, companies, and beyond) should use social media platforms like Instagram typically centers around: what to post, when, and how to attract the most attention. […]
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[Editors Note: This article was written by Hugh McIntyre. This article is part two of Hugh’s Instagram Tips article earlier this month.] By this point, everyone on social media should be aware of how important Instagram is when it comes to promoting yourself and your product, whatever it may be…but what about Instagram stories? In […]
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[Editors Note: This article was written by Hugh McIntyre. Stay tuned for a follow-up article focusing on Instagram Stories best practices!] If you’re still thinking of Instagram as nothing more than that app that lets you share snaps with your friends and you’re trying to become a full-time musician, you’re really missing out. In less […]
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[Editors Note: This article was written by Patrick McGuire.] In 2018, the practice of buying fake social media followers, likes, comments and even song streams is a popular one not just with musicians but also with politicians, business leaders and non-famous people alike. For musicians, it’s something usually done in the hopes that the purchased […]
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[Editors Note: This article was written by Hugh McIntyre. Be sure to read his takes on the ‘4 Best Twitter Practices for Artists in 2018′, too!] At this point, Facebook can feel like something of a joke in the social media world. Sure, it’s still the biggest platform, but it almost feels like it’s going […]
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[Editors Note:The following is an installment in our series of a partnership between TuneCore and students at Curb College of Entertainment & Music Business at Belmont University. In an attempt to offer new insight and educational content for independent artists, we’re excited to give these music industry professionals of the future a journalistic platform.] Branding Basics Branding is the process of clarifying who […]
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[Editors Note: This article was written by Hugh McIntyre.] In the decade or so since Twitter launched, exciting updates have come and gone and careers have been made and lost on the site, but the core of what makes it great and what ensures success remains essentially the same. Many of the best practices that […]
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