TikTok Trial & Error: How TuneCore Artists Are Embracing the Platform

TikTok is an increasingly popular social media platform among indie artists and their fans. Since TuneCore began distributing music to TikTok, we chatted with a few artists to see how they’ve been navigating the platform.

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Marketing Your Next Music Video [Part 2]

In the second-part of this three-part series, Hugh McIntyre breaks down the initial pitching, social media and email announcement of your next music video.

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Surviving the Winter Slowdown

The early months of winter are actually an incredibly valuable time for indie artists looking to really hone their game. Besides, after a hectic year, we can all use a bit of a break to reflect, regroup, and take action, right?

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Branding Tips That Can Accelerate Your Music Career

Branding isn’t just your visuals like logos and press photos. It’s time for artists to start thinking about “branding” as “positioning”. Start utilizing this mentality to build a highly engaged fan base!

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Creating a Solid Brand (And Why You Should Have Done It Yesterday)

Don’t be intimidated or put-off by a word like “branding”. It might not be second-nature for artists to think about their brand, but now is a great time to start!

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Beginner’s Guide to Self-Releasing Music [Belmont University Series]

[Editors Note:The following is an installment in our series of a partnership between TuneCore and students at Curb College of Entertainment & Music Business at Belmont University. In an attempt to offer new insight and educational content for independent artists, we’re excited to give these music industry professionals of the future a journalistic platform. This piece speaks to the process […]

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6 Ways To Be More Interactive With Fans on Instagram

[Editors Note: This article was written by Hugh McIntyre. Read his recent Instagram-focused pieces on best practices and using Stories!] The conversation about how everyone with something to promote (including bands, companies, and beyond) should use social media platforms like Instagram typically centers around: what to post, when, and how to attract the most attention. […]

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4 Ways to Make Instagram Stories Work For You in 2019

[Editors Note: This article was written by Hugh McIntyre. This article is part two of Hugh’s Instagram Tips article earlier this month.] By this point, everyone on social media should be aware of how important Instagram is when it comes to promoting yourself and your product, whatever it may be…but what about Instagram stories? In […]

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4 Best Instagram Practices for Artists in 2019

[Editors Note: This article was written by Hugh McIntyre. Stay tuned for a follow-up article focusing on Instagram Stories best practices!] If you’re still thinking of Instagram as nothing more than that app that lets you share snaps with your friends and you’re trying to become a full-time musician, you’re really missing out. In less […]

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Why Faking Your Fanbase Never Pays Off

[Editors Note: This article was written by Patrick McGuire.] In 2018, the practice of buying fake social media followers, likes, comments and even song streams is a popular one not just with musicians but also with politicians, business leaders and non-famous people alike. For musicians, it’s something usually done in the hopes that the purchased […]

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