May Industry Wrap-Up

Spotify Launches “Spotify Codes”


Remember the QR Code Craze? Sure you do! It took place a couple of years back when we began seeing these funny little squares with unique black and white patterns in them all over promotional materials, from the subway to magazines. People could use their mobile device to scan the QR code and it’d offer them some sort of exclusive content. Marketers saw this as a fun new way to connect with consumers, but ultimately the process involved proved to be just over the line of effort that most consumers were willing to put into connecting with a campaign.

Flash forward to present day, and we see Spotify has announced a new in-app feature called “Spotify Codes”, allowing music fans to scan said codes to share music with friends. It’s being rolled out globally and is about more than just sharing your favorite playlist with a like-minded pal. Music Ally points to the strong potential for artists to market their music using Spotify Codes: “Flyers, posters, billboards… perhaps even TV advertising – something that would take Spotify Codes into the territory traditionally occupied by Shazam.”

A strong and thoughtful point, indeed. Indie artists of all genres can direct potential fans directly to their latest releases using traditional DIY promotional tactics simply by including their unique Spotify Codes within their visual assets. It’ll be very interesting to see how artists get creative with sharing these codes, and of course, how fans react and engage. Get started using them today with instructions via Spotify here.

Amazon Prime Offers Live Streaming Concerts


Is there anything Amazon Prime can’t deliver us? Well, up until this month, you could technically put “concert experiences” in that category (which seems reasonable enough), but alas, the online retail giant continues to out-do itself. In May, Amazon announced that it has begun offering tickets to concerts to its members. Not just any concerts, but a series of live events, with tickets being offered exclusively via the platform to Prime customers, featuring internationally recognized artists playing in small, intimate settings.

While concerts are being booked for Prime members in the UK right now, it has hopes to add U.S. concerts by the end of 2017. Additionally, Prime members out of the market for these experiences can catch recorded and streaming versions of these concerts so fans can get in on the fun from home. (Kind of a different version of those home concerts we’ve written about in the past.)

Amazon’s attempt to attract older, mainstream music fans who consume music – and live music for that matter – differently than the typical 20- or 30-something music obsessives is a great thing for independent artists who are hoping to reach similar crowds. Additionally, this move shows Amazon taking a step to connect artists with fans further, “combining customer data, billing relationships, content and services, infrastructure and consumer hardware.”

It will be interesting to see how this plays out in the near future – not just what new ways Amazon offers experiences exclusively to Prime members, but also how they bring independent musicians and bands into the fold.

Facebook Rights Manager Helps Artists Collect Ad Revenue


Good news for music creators looking to benefit monetarily from Facebook videos: the social media giant has updated its “Rights Manager” feature, allowing artists to generate revenue from pirated videos that had mid-roll ads placed within them. If an artist’s song is being used in a video across Facebook (with or without permission), they can now get a cut of that sweet, sweet ad money previously reserved for the video creator.

Facebook pays 55% of ad revenue to rights holders (much like YouTube), and until now, its Rights Manager could only successfully notify a rights holder when their music was being used in a video somewhere on the platform – giving them the option to take the video down or leave it up as a means of promotion. Similar to YouTube’s Content ID (which you can take advantage of using TuneCore’s YouTube Sound Recording revenue collection service), artists can “claim ad earnings” and even choose where the 15 to 20-second ad is inserted in the video.

Any new revenue stream for artists is viewed as a win for TuneCore and the greater independent music community. It will be exciting to see how this adds up for those who get their songs featured in videos across Facebook, and it’s definitely a step in the right direction in honoring copyrights. Artists can sign up for Rights Manager via Facebook here.

New Music Friday: April 14, 2017

TuneCore Artists are releasing tons of new music every day. Each week we check out the new TuneCore releases and choose a few at random to feature on the blog.

Is your hit next?

Follow Music Made Me – a Spotify playlist that’s updated every Friday with new releases from TuneCore Artists – stream it below!


Breathe
Moosh & Twist

Hip Hop/Rap


Made 2 Love U
Johnny Balik

Pop


Freesol (feat. Skyler Stronestreet)
Seven Lions

Electronic, Dance


Bloom
RKCB

R&B/Soul, Electronic


The Outfield
The Night Game

Alternative, Rock


Hinterland
Akurei

Electronic, Alternative


Sail Away
The Dead Sailor Girls

Singer/Songwriter, Folk


Broke Royalty
Flint Eastwood

Alternative


Still Love
Ghost Against Ghost

Alternative, Electronic


I Got You
Superwalkers

Pop, Electronic


Miss Taken (Demos)
RoadTrip

Pop, Rock


The Soulvation Society
The Soulvation Society

R&B/Soul, Pop


Amame o Matame (feat. Don Omar)
Ivy Queen

Latin


Bound 2017
Baco & Termy

Electronic, Hip Hop/Rap


Ain’t Your Girl
BEATZ

Pop, R&B/Soul


So Much to Keep
AirLands

Alternative, Rock


Heart Songs: Adoration

Naomi Raine
Christian/Gospel, Singer/Songwriter


Ladies And Gentlemen: Barenaked Ladies and the Persuasions
Barenaked Ladies and the Persuasions 

Pop, Vocal


Walking In My Favor
Lucinda Moore

Christian/Gospel

New Store Alert: Boomplay Music

Here at TuneCore, we’re always on the move to offer independent artists with as many outlets by which to reach fans as possible. That’s why we’re excited to announce our partnership with Boomplay Music, a streaming and download platform serving music fans in pan-Africa and African diaspora markets.

Boomplay Music – an app developed by TECNO MOBILE LIMITED – aims to deliver the best African and International music while also “building a sustainable digital music ecosystem for African artists.” With seven million users and a growth rate of over 700,000 new users per month, the platform seems to be doing just that!

As a global digital music distributor, TuneCore allows artists in all territories to take advantage of the major growth in streaming and discovery occurring all over the world and well outside their markets. Just because you aren’t touring in African countries (…yet), you can still make your releases available for music fans there to enjoy. By distributing your upcoming or existing singles, EPs, and albums to Boomplay Music, you’re able to enjoy a wider potential reach in an ever-expanding market.

With the Boomplay Music app, music lovers can do the following:

  • Download music,
  • Subscribe for unlimited music,
  • Listen to their favorite songs,
  • Watch videos on the go,
  • Curate personal playlists,
  • Follow, engage and interact with fellow users,

Ready to get started getting your music available on Boomplay Music?

If you’re a TuneCore Artist with active releases and you’d like to send those to this new platform, head over to your Store Manager and select Boomplay Music today.

If you’re distributing your music using TuneCore for the first time, you’ll now be able to select Boomplay Music as a digital outlet and expand the global reach of your new release.

Learn more about the benefits of distributing your music to Boomplay Music here. For any questions about distributing your upcoming releases, get in touch with our Artist Suppot team.

March Industry Wrap-Up

Pandora Premium Takes on the On-Demand Streaming Game


While household names like Spotify and Apple Music boast a combined 120+ million users streaming music each month, Pandora has enjoyed the success of their proprietary “Music Genome Project” algorithm and their ability to draw users in with perfectly curated and personalized radio stations. Last year, Pandora announced it’s “Pandora Plus” service, offering listeners more replays and skips, as well as the ability to listen to offline radio stations. Now, after much anticipation, the biggest name in digital radio has announced “Pandora Premium”, their brand new on-demand streaming service.

Pandora Premium will function much like other monthly subscription streaming services, offering a similar catalog of over 30 million tracks for listeners to browse and discover. With its current user-base of 80 million, Pandora sees its transition into on-demand streaming as an opportunity for further growth. While it remains to be seen, there may be an advantage to joining the game late – for instance, Pandora won’t be focusing on ‘exclusives’ for big name releases, and instead hopes to utilize its personalization proficiencies to stand out in the crowd of streaming services when it comes to recommending songs to users based on their listening habits as a means of music discovery.

“We have very grand ambitions for what this can be,” Pandora CEO Tim Westergren said. “If we look around at the space right now, we just don’t think that there’s a product that’s done it right. No one has solved the ease of use and personalization part of the on-demand world. I don’t think there’s really a true premium product out there yet… we think we’re bringing something really different here.”

This development is great news for indie artists who hope to tap into Pandora’s user-base by making their releases available on-demand.

Ticketmaster Uses Software to Combat Bots More Effectively


Whether you’re a fan who paid out the nose for a ticket or lost out to what would have to be the fastest ticket-buying hands known to man, or you’re an artist who has had to deal with the backlash of bots buying up all their tickets, there’s a general consensus in the live music industry that these bots aren’t really doing consumers or artists any good. In fact, you could say most people feel that bots – which derive from software that immediately purchases tickets when they go on sale in bulk, only to re-sell at a higher cost to fans – are completely ripping people off!

Enter Ticketmaster’s “Verified Fan” program. Ticket scalping (re-selling tickets at higher costs), as it’s known, has become such a problem on the company’s platform that they’ve introduced new efforts to combat it by using customer data and new systems. For example, identifying fans’ purchasing history has been tested with lower-level tours to cut down on automated ticket buying systems and bot purchases. The program requires fans to register to buy tickets in advance (typically 48 hours before they go on sale); shortly after, Ticketmaster collects emails and scrubs out any believed to be connected to scalpers. Verified Fan is being used for pre-sales at the moment, but could be expanded for general sales in the future.

This is a meaningful attempt to make sure that artists – both major label and independent alike – are able to continue to offer tickets to their tour dates through this platform without worrying that their fans are getting ripped off.

Early Reports Suggest a Potential $16.1 Billion Year For Recorded Music During 2016


Each year, the IFPI (International Federation of the Phonographic Industry) announces official music industry figures to show how much was earned over four quarters. In March, Midia Research offered its own 2016 estimates ahead of the annual IFPI announcement – suggesting a 7% ($1.1. billion) year-over-year increase in the realm of recorded music at $16.1 billion.

Since the music industry entered into a major paradigm shift in the early days of Napster, and as illegal downloading took off across other platforms, this is considered a major uptick in annual growth. As Midia puts it, “Underpinning the growth was streaming which grew by 57% in 2016 to reach $5.4 billion, up $3.5 billion in 2015.”

While streaming music platforms were initially introduced as not only a way for fans to have legally licensed music at their fingertips but also to curb the trend in music piracy, there’s little doubt that artists and industry professionals alike have reaped the benefits of its popularity in the past couple of years. The report credits Spotify’s role in the growth, “accounting for 43% of the 106.3 million subscribers at the end of 2016.” But don’t sleep on Apple Music, Amazon Music and Deezer, who have been considered “strong contributors” to streaming growth last year.

Breaking revenue down by record label, we see that Universal, Sony and Warner Music made up a combined $11 billion in revenue, with independent labels generating $5.1 billion, or 31.3% of the global market share! As 2017 looks to offer increased figures, independent artists can rest assured that overall, recorded music can still be a viable revenue stream as more fans subscribe, listen, and discover.

iHeartRadio Expands Services For Users

Hot on the heels of announcing 100 million registered users, iHeartRadio recently released their newest services, iHeartRadio Plus and iHeartRadio All Access (powered by Napster) and we’re excited to announce that these services are now available for TuneCore Artists to distribute their music to!

iHeartRadio already offers listeners access to over 750 live streams of radio stations across the U.S., as well as the ability to build a playlist or ‘user-generated’ radio station based on an artist of their choosing. Here’s a look at how the new services stand to impact users and artists:

  • With iHeartRadio Plus, users will have access to offline listening, unlimited skips and replays, and customized radio stations for $4.99/month;
  • With iHeartRadio All Access, users get a traditional on-demand streaming platform complete with a catalog millions of songs (via Napster) for $9.99/month.
  • For TuneCore Artists, both of these new services open up the opportunity for discovery and democratic listening among iHeartRadio subscribers!

What does that mean for TuneCore Artists who have already distributed to iHeartRadio and Napster?

Since your music is already on iHeartRadio and Napster (fka Rhapsody), you’re good! You do not need to take any action to make your current active releases available on iHeartRadio Plus or iHeartRadio All Access. Any fans who search for your release(s) on iHeartRadio should be able to find them on both of these services.

For information about getting your music on iHeartRadio, learn more here.

To add your current active releases to iHeartRadio and/or Napster, head over to your Store Manager.

TuneCore Artists know they can always look to us to offer them a plethora of stores and streaming services to send their new releases to. We know that independent music is something that fans seek globally, and we strive to make sure that artists can take advantage of all available outlets in order to build their fan base.

This is a big step for iHeartRadio and their listeners, and we’re excited about what this means for our artists moving forward.

January Industry Wrap-Up

The first month of 2017 is in the books, and even with a post-holiday haze in the air, the music industry didn’t slow down. Catch up with some of the headlines from January and head into the next month informed!

Music Streaming Subscriptions Surpass Netflix


Is ‘binge-listening’ going to be a thing now? Not quite, but as Music Business Worldwide reports, at the end of 2016, a little over 100 million people were paying subscription fees for music platforms like Spotify, Deezer, and Apple Music. That’s an uptick from 68 million people who were reported subscribers at the end of 2015. The television/movie streaming giant Netflix, on the other hand, reportedly rounded last year off with 87.8 million subscribed.

MIDiA reported that according to its data, around 43 million of these subscribers preferred Spotify, 20.9 million chose Apple Music, 6.9 million subscribe to Deezer, with Napster and TIDAL faring at 4.5 million and 1 million, respectively.

NetflixShould we be surprised at the numbers? There’s no doubt that we’ve seen music fans – both active and passive – warm up to streaming in general, and more artists have felt comfortable making their releases available across platforms. While it’s taken years to get here, there’s no denying the important evolution of streaming and what it has meant for artists’ (independent otherwise) ability to earn more revenue from their music. As MIDiA’s Mark Mulligan put it, “100 million subscribers might not mean the world changes in an instant, but it does reflect a changing world.” It’s safe to say that artists have the opportunity to reach more fans – new and old – than ever before by taking advantage of the many streaming platforms out there.   

Pandora, YouTube and Spotify Beat Radio For First Time


First Netflix, now radio? According to a new MusicWatch survey, it wasn’t just the household-name movie and TV service that music streaming platforms stole the shine from in 2016. Bringing to the table free and ad-supported providers like YouTube and Pandora, AM/FM Radio came in second to streaming music services for music listening. 28% of survey-takers said they prefered to stream while 24% opted for the more traditional route of terrestrial radio. Pandora (who TuneCore recently announced a partnership with) topped the chart of participants’ preferred streaming services with 28%, followed by YouTube shortly behind at 27%, and Spotify ranking third with 17% of the share.

weekly share
Courtesy of MusicWatch Inc.

While it could be that as radio stations become more and more conglomerated, music listeners feel that they have less and less say in what they’re hearing on AM/FM radio, it likely also boils down to the sheer amount of access that streaming music services provide. Curation and overall availability of music is key in streaming’s appeal to feverish music fans, the advent of smart mobile devices simply makes it easier even for those casual fans who don’t mind an ad or two between their daily or weekly intake of Top 40 hits.

YouTube Launches Super Chat Tool To Help Channel Owners Earn More


As Facebook wraps up its $50 million effort to spread the word about its Facebook Live feature via celebrities and other publishers, the live streaming war continues to heat up. This month, YouTube announced the launch of a product known as “Super Chat” that will give channel owners the opportunity to further monetize their live streams. Discontinuing the “Fan Funding Feature”, Super Chat will act as a sort of tip jar for YouTubers to better connect with the live streamer. For musicians, using a live stream to show off a new single, update a tour diary, make a special announcement, or host a Q&A session with fans can also mean earning extra revenue.


As fans pay, their comments (or ‘Super Chats’) will remain pinned to the top of the chat for up to five hours – this ensures that the channel owner sees their messages in a more pronounced manner, and allows the commenter to get their question/comment across with greater exposure. This opens up an opportunity for indie musicians to not only explore new ways of promoting themselves and making a little extra dough, but also discover what kinds of engagement their fans respond to. According to
HypeBot, Super Chat is expected to be available for creators in 20 countries and viewers in 40 by January 31st.

Whether it’s music, gaming, or other entertainment, creators and artists/musicians of all sorts flock to the platform to connect with new and established fan bases. TuneCore has already helped countless independent artists collect their sound recording revenue from ads placed on videos using their music since 2014, and the new Super Chat feature adds an interesting method for connecting with fans in a more direct manner. It certainly helps that fans will be able to feel good about contributing money and being heard.

Rights Society SESAC Purchased by Blackstone Group, LP


SESAC, a performance rights organization (PRO) based in the United States alongside ASCAP and BMI, was offered a rumored $1 billion acquisition deal from the private equity firm Blackstone Group, LP.

Unlike ASCAP and BMI, which only collect and pay out public performance royalties for songwriters, SESAC covers public performance, mechanical, and sync in-house. These offerings were amplified by the purchase of mechanical rights powerhouse the Harry Fox Agency in 2015.

The first step into the music industry for Blackstone Group, the collection society is expected to retain their existing management team while receiving support from the equity firm, with SESAC’s CEO John Josephson remarking, “We anticipate a seamless transition in ownership with no disruption to our business activities as a result of this transaction.”

Screen Shot 2017-01-31 at 11.10.02 AMWhat this means for the near future of public performance collection societies is tough to comment on, but it certainly shows that SESAC, the youngest of all three, is poised for further growth. What it means for U.S.-based independent artists is that they should try to remain as informed as possible about the continued growth and new offerings from PRO’s that may help them advance their career.  Head over to Billboard to see the breakdown of SESAC’s financials as we wait to hear confirmation on a deal.