3 Habits of Artists With a Strong Social Media Following

[Editors Note: This blog was written by W. Tyler Allen and originally appeared on the Sonicbids Blog.]   There are many tactics that go into a solid social media marketing campaign, but tactics are just theories unless they’re put into action, right? Even then, you need to ensure that these tactics become habits so that […]

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TuneCore Social: Revisiting Our Interview With Tyler Allen

With the recent launch of our brand new social media marketing tool, TuneCore Social, we’re re-sharing some of our favorite articles/interviews in which TuneCore Artists and members of the music industry dive into the importance of social, what kind of habits to avoid, and how to make it work for your music career. Remember – if you’ve got an […]

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Common Mistakes to Avoid When Building an EPK

By Tyler Allen The electronic press kit – or EPK … (or just called a “press kit”, because they’re all “electronic” in 2016) – is an essential tool for not just artists, but for brands of all kinds. In the simplest of terms, an EPK is a way to give writers, journalists or any business […]

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6 Essential Tools for Indie Artists

By W. Tyler Allen Being a DIY musician in today’s industry requires, work and hustle — but it’s possible. Straight up, it’s completely possible to become a successful independent artist in today’s digital landscape. How exciting is that?! You can make it, but like any profession or task, you need tools. Throughout my career working […]

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I Took a Record Label to SXSW Last Year

Here’s What We Did Well, Here’s What We Did Wrong. By W. Tyler Allen SXSW is important. SXSW is important because as an artist, especially in today’s digital landscape, you need to stand out. Social media and the online world generates so much static, because there are dozens of artists utilizing the same tools as […]

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The Most Overlooked Elements In An Artists' Digital Presence

[Editors Note: This is a guest blog written for us by music marketing strategist Tyler Allen. Learn about his consulting services and follow him on Twitter here.]  10 years ago you wouldn’t have been reading this blog. Because even just a decade ago, the digital landscape that we use daily was an entirely different place. While […]

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Getting Social Series: Tyler Allen Discusses Social Strategy & Digital Presence

We understand that when you’re writing, rehearsing, recording and eventually distributing new music, social media isn’t always a top priority. However when it comes to building excitement around and promoting that new release, it should be one the first things that comes to mind! Think about it: people who follow you on Instagram, Twitter, Facebook, […]

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