Avoid Dead Ends: 6 Tips For Successful Touring as an Independent Artist

[Editors Note: This article was written by Rich Nardo.] If you were to survey one hundred independent musicians who have spent at least a full year touring, I’m willing to bet that at least 75 of them are going to say the experience did not live up to their expectations. Touring is arduous, it’s difficult […]

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DIY Touring 101

Got dreams of hitting the open road? Get caught up on the basics you’ll need to master your tours!

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Planning a Tour? 4 Expenses You Need to Consider

Previously, Rich Nardo broke down some tips for saving money on tour. In this piece, we take a look at the inevitable costs an artist must face when planning their next tour.

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A Penny Saved is a Tour Date Earned: How To Save Money on Tour

Touring can get expensive quickly. On top of learning the ‘rules of the road’ as a DIY artist, you’ll benefit from this list of helpful ways to save money while on tour.

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Secrets For Digitally Advertising Around Your Next Tour

[Editor’s Note: This article was written by Rich Nardo.] Depending on your personality type, digital advertising can seem like the simplest thing in the world or completely overwhelming. These days, the powers that be have made it incredibly easy to run ads across several areas of Facebook and Instagram simultaneously, and YouTube advertising is only […]

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What Should You Do With All These Great Songs?

[Editors Note: This article was written by Rich Nardo.] So you wrote and recorded your best work to date and you want to make sure you give it the best opportunity to reach as many new ears as possible. It sounds like it’s time to put a proper release plan together! You just have one […]

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Lessons in Music Marketing From 2018

[Editors Note: This article was written by Rich Nardo.] For those of us who make their living in the music business, there are a lot of reasons to celebrate as of late. The industry jumped from roughly $16.1 billion dollars generated in 2016 to over $43 billion in 2017 and 2018 has already enjoyed another […]

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From Local to Regional: Making That Next Step

[Editors Note: This article was written by Rich Nardo. This is a continuation of last month’s installment about building your local fan base – be sure to give it a read!]   Congrats! You’re starting to really draw a crowd in your hometown and the local press outlets are taking notice. That’s a huge step […]

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How Are People Finding New Independent Music?

[Editors Note: This article was written by Rich Nardo.]   New music discovery is a highly personalized process. Fans of different genres tend to find music in different ways and, obviously, people of varying age and geographical demographics also tend to favor different manners of discovery. Unless you have a major label or an indie with […]

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Opening Band Etiquette

[Editors Note: This blog was written by Rich Nardo. Rich is a freelance writer and editor, and is the Director of Public Relations and Creative at NGAGE.]   I’m currently reading Meet Me In The Bathroom; an excellent oral history of the rock and roll resurgence in NYC at the turn of the century, written by Lizzy Goodman. […]

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