If you were following us on Twitter, Instagram and Facebook during the week of SXSW, or reading the blog leading up to it all, you already know we did it big this year.
Five events. More than forty artists. One venue.
We couldn’t be happier with how our TuneCore Austin Takeover went. Over the course of three days we were able to showcase amazing talent, throw raucous parties, connect with independent artists who use TuneCore, and partner with Swisher Sweets, WorldArts, and Mirrored Media to pack the Vulcan Gas Company on 6th Street. Not to mention, we received over 16,000 RSVPs on Do512 for our five events!
“TuneCore’s AustinTakeover was an incredible experience. It is a privilege and so much fun to spotlight the amazing up and coming talents on TuneCore like Jacob Latimore, Taylor Bennett, Miya Folick, and Trevor Wesley alongside legends like Wyclef Jean, Talib Kweli, and Waka Flaka Flame.
And the varied styles over the week represent the breadth of what a TuneCore artist is – they can rock the house like Fantastic Negrito, Towkio, and Ron Pope or be intimate performers like Ciaran Lavery, Airlands, and The Wealthy West. “
– Chris Mooney, Sr. Director of Artist Promotions & Strategic Relationships
It all started Thursday, March 17th with our TuneCore Indie Artist Forum party. As some of you know, our friends at WorldArts gave several TuneCore artists the chance to win slots during the Austin Takeover.
Winners Flight of Ryan kicked the party off right! They were followed by Trevor Wesley, who was no stranger to TuneCore’s live events and made himself quite comfortable crooning on stage for an engaged crowd.
As fans filtered in an out, attendees were treated to fantastic performances from the likes of Grayshot, LazyEyes, Lena Fayre and Baby E.
Chicago MC Towkio revved up the crowd when he jumped into the crowd, juking, rapping and involving the whole room.
Blondfire, another LA-based act who has enjoyed playing TuneCore Live once before, wowed a packed room full of fans who were lucky enough to catch them early in their trip to Austin.
The roof deck was hopping, the drinks were cold, and the Swisher Sweets were burning. The energy that filled the Vulcan set the tone for what was to come.
Check out our recaps for Day 2 and Day 2, plus more footage from Day 1 of our Austin Takeover in the gallery below!