[Editors Note: This article was written by Hugh McIntyre. Hugh writes about music and the music industry and regularly contributes to Forbes, Sonicbids, and more.]
These days, musicians aren’t just selling their art, they are selling themselves. Fans don’t just want to hear songs every so often and go see your live show, they want to feel a real connection with the musicians they love so much, and that’s all thanks to social media. The advent of platforms like Twitter, Facebook, Instagram, and a myriad of others has been both a blessing a curse for the world at large, especially artists. It helps forge powerful, lasting, valuable relationships with fans all around the world that previously weren’t possible, but it is also a new demand placed on those working hard to stay afloat.
As is the case with almost anything related to your career as a musician, just getting started and off the ground when it comes to social media can be one of the toughest things about the entire endeavor. It’s so easy to look at both musicians and social celebrities with hundreds of thousands of followers and more interactions than they can handle and wonder, “How did they get there? What am I doing wrong?” Well, I can’t help everybody with that second question, but I have a suggestion for the former.
It might be controversial, but I often suggest to those acts just getting started, both in their careers and online, to purchase some social media followers. Yes, that’s right—you should pay money to have people follow you on the various social platforms where you should have a presence, but don’t tell anyone you did (and certainly don’t tell anybody I said to do it).
The idea of purchasing followers, likes, views, and everything else on social media is nothing new, but it is one that has always been despised by many. It is maligned with negative connotations, but it can also be extremely helpful when it comes to kicking things off on social channels, which is very important to you as somebody trying to get the masses to fall in love with who you are and what you create.
When explaining why I believe purchasing social media followers is a good thing, I always use the analogy of a party.
Nobody wants to go to a party until there are plenty of people there and it’s in full force, right? But if that’s the case, how is one supposed to get a party started? The same can be said for your Twitter or Instagram page. Why would anybody want to click the follow button on an account with 25 followers, even if the content seems to be great upon first glance?
Feel free to invite all of your friends and pre-existing fans to join you in these places, and then do a quick Google search to see about upping those numbers. You don’t need many, and in fact, why purchasing, you should do so intelligently. If you are an artist with only a few songs out and yet you have 50,000 followers on Twitter—we’ve all seen these people—nobody is going to believe you, and your efforts will end up backfiring, making you look like a fool in the process.
Think before you buy.
Will 500 followers make you look appear to be on your way? 1,000? Maybe start with one and eventually spend your way to that second figure? There are many different ways to go about this, but you need to be aware that people are going to quickly glance at your follower counts and judge you instinctively based on them.
Now, you may be thinking that this is all an exercise in vanity, and I’d say you’re right, but only partially. Having a respectable follower count on popular platforms shows that some people have invested in you, if even in some small way (and even if they aren’t real, but that’s just between you and I). It tells those that might be potentially interested in booking you to play a venue, a festival, or even to sign to a label that there are people out there that are interested, and that there might actually be something to the artist in front of them.
Buying social media followers, as well as likes on various posts you may upload to Instagram, Twitter, Facebook, and so on, is something you should consider, and that I’d suggest, but it doesn’t have to be a necessity for everybody. If you want to go the traditional route, feel free, but keep in mind that even the biggest and most successful artists partake in this strategy. Pop stars, rock bands, and rappers all up their counts from time to time with fake followers, just as they do with real ones. You won’t be buying in the same bulk as them, but don’t feel like this is just a no-man’s game.
This tactic shouldn’t cost you much, as all of these services come pretty cheap, which probably won’t surprise you when you take a look at some of the options that pop up on Google (they’re fairly sketchy looking). Think about what I’ve said as you set up or begin to invest time and effort into your social channels, and decide if this is the way you want to go, but don’t worry or think too hard—it is just social media, after all.