TuneCore went Unlimited to give independent artists worldwide total creative freedom and limitless opportunities with every release. Your fans want unlimited new music, and we’re here to set you up for success as you navigate the distribution process– from start to finish– across the world’s most popular Digital Stores & Social Platforms.
Social media giants like TikTok, Facebook, & Instagram have transformed the music distribution landscape. Today, using the power of social media &DSPs, indie artists everywhere are honing their craft alongside listeners, releasing new music constantly, capitalizing on current social trends, & maximizing the reach of every new release. With Unlimited distribution, you are in complete control of your release strategy, and music career.
Your strategy is the difference between a flop and a viral hit. With this comprehensive Release Planning Guide, you can rock the entire release process, and show the world how you are Unlimited as f*ck.
Register your release with your PRO (ASCAP, BMI, etc) & SoundExchange.
Collect all photos & videos shot during your songwriting, recording, studio, & mixing processes for use on social media once the release is live.
Build out a timeline:
If you’re releasing a single, decide on a release date and plan your pre & post-promotion around that date.
If you’re releasing an EP or album, map out dates for the single(s) you plan to drop and the final project; plan your pre & post-promotion around those dates.
Regardless of the format, decide when you plan to announce your new music – there’s no right or wrong answer here, but it’s helpful to have your announcement mapped out.
Decide if you’ll be hiring a publicist or managing pitch pressing yourself.
If you’re hiring a PR expert, make sure to communicate what you hope to get out of the campaign, and ask them about their successful placements with other clients.
If you plan to manage this yourself, begin building out a media list with editors, journalists, and curators who cover your genre of music.
T H E U P L O A D P R O C E S S
Make sure all of your metadata is in the correct format. To get your music on Spotify & iTunes, all audio files must be 44.1 kHz, 16bit stereo WAV or FLAC file; cover artwork must be a JPG or PNG file that is 3000×3000 pixels.
Upload your song to TuneCore here, choose the stores you want to distribute to, & schedule your release date.
Tease your social following (maybe with an announcement of new music!) and spend some time developing ways to increase your following across platforms.
Plan your release celebration!
If that means in-person, start contacting local venues about booking.
If that means virtual, begin prepping a live stream format.
If you’ve set up a pre-order on DSPs (and/or Bandcamp for physical CDs), begin your campaign to start racking up sales early.
Prepare all visual content including your official music video, lyric video, & any visualizers.
Make sure to include specific pre & post-release dates that you plan to share these assets in your timeline.
3 W E E K S O U T
Begin rolling out new visuals – photos, music video teasers, or Reels/TikToks/Shorts with your music.
If you do not have a Music Publisher, be sure to sign up for TuneCore Publishing so you aren’t leaving any royalties on the table. If you’re interested in sync pitching, be sure to opt in today and read more about best practices here.