Marketing & Promotion

Best Practices: Pitching in Spotify for Artists

[Editor’s Note: This article was written by Daniel Iammatteo, Content Specialist on TuneCore’s Entertainment Relations team. Be sure to catch his article on changing your artist name!] When I sit down with artists (virtually) I get asked a lot about playlists, and I understand why. They are a great way for people to discover your music. When […]

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Creative Ways to Release Your Music

[Editor’s Note: This article was written by Angela Mastrogiacomo.] What do you think of when you hear the word “marketing”? If you’re anything like most people, the first things that come to mind are Mad Men era suits, slicked back hair, and a whole lot of sleazy selling.  But times have changed and marketing now […]

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Creating a Solid Brand (And Why You Should Have Done It Yesterday)

Don’t be intimidated or put-off by a word like “branding”. It might not be second-nature for artists to think about their brand, but now is a great time to start!

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How Streaming Platforms Are Changing Music Promotion and Discovery

[Editors Note: This article was written by Patrick McGuire.] As music streaming giants like Spotify and Apple Music continue to transform and revitalize the music industry, artists are just beginning to fully comprehend the seemingly limitless potential of new music discovery and promotion technology in today’s musical landscape. Songwriters and musicians continue to struggle to financially cope […]

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6 Steps To Making Your Band Press Friendly

[Editor’s Note: This blog was written by Janelle Rogers, the founder of  Green Light Go Publicity, a music PR firm which helps up-and-coming musicians reach their audience.] Have you ever tried to reach out to media only to find the sound of a deep and resounding silence on the other end? Maybe you heard back from one or […]

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5 Tips for Making Merch Work For You

By Stephen Babcock 1. If you’re gigging, you need to sell merch (merchandise) If you plan on playing shows, you need merch. Anyone who has ever been to a concert or show knows that the best acts always have some kind of merch (T-shirts, posters, caps, etc.) to sell to fans. Whether it’s the local […]

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5 Ways Research Can Help You Connect with Your Fans

[Editor’s Note: We work with SoundOut to offer our artists insights and analytics with TuneCore Fan Reviews reports. Check out this post from SoundOut’s CEO and Founder, which describes how music research with fans can complement your music creation and marketing efforts.] David Courtier-Dutton is the CEO and Founder of SoundOut, the market leading research and audience […]

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