Is Touring Still Relevant In the Digital Age? Yes, Actually – More Than Ever.

[Editors Note: This blog was written by Patrick McGuire. Patrick is a writer, composer, and experienced touring musician based in Philadelphia.]   In 2017, there’s never been more ways to experience the world around us on our computers and smartphones through the omnipotent lens of the internet. The internet’s effect on how music is now being created, […]

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How To Build a Great Set List

[Editors Note: This is a guest blog post written by Mason Hoberg. Mason is a freelance writer who covers music-related topics and is a regular contributor to Equipboard.]   One of the hardest parts about being a musician is that unless you come from a genre that’s acceptable in academia, (essentially just classical or opera), no one ever […]

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Artist Breakdown: TuneCore Live at Bardot 8/21

While we were thrilled to announce the inaugural TuneCore Live Brooklyn, you didn’t think we were abandoning our 2015 post at the lovely Bardot in Hollywood, did you?! We’re back and at it this Friday, August 21st with the help of our buddies Swisher Sweets and CeleBuzz. Per usual, the event is 21+, free and […]

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Double Your Income… No Really

By Ari Herstand

When you’re on tour, merch is your #1 income generator. This can’t be stressed enough. Believe it. Bands stress over their guarantees and door splits and turnouts. If you want to survive financially with your music you must understand the importance of merch sales and approach it as such. I’ve played shows where 10 people showed up, but they had such an amazing time and I stressed the merch to them that all 10 people bought something averaging about $15. That’s $150 in merch sales. That’s good for any night.

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