[Editors Note: This article was written by Hugh McIntyre.] For many, many years, people tended to stick to what they knew in the music world. They identified as fans of a certain genre, they loved the bands who operated in that sphere, and the masses largely didn’t explore sounds and acts who didn’t fit under […]
View Post
TikTok is probably the biggest ‘buzzword’ floating around the music industry thus far in 2020. Everywhere you look, people are preaching the importance of breaking on TikTok for young artists. As is usually the case, it’s not as easy as people seem to think it is.
View Post
[Editor’s Note: This article was written by Angela Mastrogiacomo.] Maybe you have a team of 5 already. Maybe you’ve never even thought about team members. Maybe you aren’t even sure what I mean when I say “expand your team” and you’re wondering how that’s possible when you don’t even have a team to expand. Don’t […]
View Post
Believe it or not, we’re all natural storytellers. But figuring out our stories and how to present it to others can be tricky. In this piece Angela Mastrogiacomo breaks down how storytelling can impact your marketing strategy.
View Post
Have you ever worked so hard towards something, only to feel like no matter what you do, you can’t get any traction? You work so hard to build a name for yourself, only to burn out and stall—but as I’ve noticed, it’s almost always because of the same five hang ups.
View Post
[Editor’s Note: This article was written by Shannon Byrne.] If promoting yourself makes you uncomfortable or if you feel like it challenges your integrity, now is an excellent time to find what feels right. If you’re a career musician, you have to sell your work and you have to grow your audience. You are a […]
View Post
For way too long artists have been getting their roles confused. Thinking managers do press, publicists book shows, and tour managers book tours. And who could blame them? After all, the industry has become such a hodge podge of different roles and it seems that they’re constantly changing depending on who you talk to.
View Post
The final in a three-part series dedicated to helping you navigate the pre- and post-promotion plans of your next music video!
View Post
There’s not a lot of information out there about what it is a publicist actually does, and depending on what industry you’re in and how big of an artist you’re working with, your responsibilities can vary to a pretty large degree.
View Post
In the second-part of this three-part series, Hugh McIntyre breaks down the initial pitching, social media and email announcement of your next music video.
View Post