July 31, 2023 – Believe, one of the world’s leading digital music companies, and its open-platform subsidiary, TuneCore, the leading development partner for self-releasing artists, have released the results of a recent survey conducted to determine the use and sentiment surrounding artificial intelligence in the independent music community.

In order to gain insight into the awareness of AI in the independent music sector, TuneCore conducted a survey of nearly 1600 self-releasing artists from more than 10 countries, with 35% of respondents identifying themselves as Pop artists, 29% identifying as Hip-Hop artists, 29% as Rock artists, and 26% as Electronic artists.

Denis Ladegaillerie, Founder and Chief Executive Officer, Believe commented “Generative AI and AI will open a new age of Creativity and Discovery, and transform in a positive manner every aspect of our partnerships with artists and the way we partner with digital music services. This is why it is essential that our strategy as a company is aligned with that of our artists: that of a responsible approach to AI and to the exciting opportunities and future use cases that we will develop as a core part of our mission to serve all artists, at each stage of their career, with respect, fairness, expertise and transparency. These fundamental values have defined the 4 Responsibility principles that we will use to assess each AI and Generative AI opportunity: consent, control, compensation and transparency.”

Andreea Gleeson, Chief Executive Officer, TuneCore added, “As AI continues to be a conversation topic across creative industries, we sought to engage directly with independent artists to determine their awareness of AI and how they’re most interested in engaging with it. TuneCore’s main priorities lie in the interests of our artists, so the responses to this survey will help us enable them to utilize AI on our platform with consent, control, transparency, and fair monetary compensation.”

Key findings from the survey are below, and the “AI in Music Report”, compiling data from the survey is available for download HERE.

  • AI is in an early and rapid adoption phase among independent artists, with 50% of respondents aware of AI vs 39% unaware. Out of all respondents, 27% have already used AI Music tools today, indicating an overall positive outlook for the future of AI in music.

  • Artists are most interested in using AI during the creative process or to help with marketing & developing their fanbase.

  • 50% of respondents reported a willingness to offer their music for machine learning, while placing a strong emphasis on adopting a responsible approach to AI

TuneCore was first amongst self-releasing digital music platforms to enter the AI space through its agreement with Grimes’ Elf.tech platform, whereby the company allows artists to distribute music using Grimes’ vocals through CreateSafe’s proprietary AI technology, for a 50/50 revenue share, via TuneCore’s splits remuneration program for multiple collaborators.

About Believe:
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,650 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including Believe, TuneCore, Nuclear Blast, Naïve, Groove Attack, AllPoints, Ishtar and Byond. Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9). www.believe.com

About TuneCore:
TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers – with technology and services across distribution, publishing administration, and a range of promotional services. TuneCore Music Distribution services help artists, labels, and managers sell their music through Spotify, Apple Music, Amazon Music, Deezer, TikTok, Tencent, and more than 150 download and streaming stores worldwide, while retaining 100 percent of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games, and more. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of Believe, is headquartered in Brooklyn, NY, with offices in Los Angeles, and Nashville, and operates globally through local teams based in the UK, Germany, France, Belgium, The Netherlands, Italy, Brazil, Mexico, Nigeria, South Africa, India, Japan, Indonesia, Thailand, Philippines and Singapore across 5 continents. www.tunecore.com